Key Tasks for This Role 1. International Brand Building & Product Promotion: Engage with top international KOLs and academic institutions/societies to establish innovative product projects and professional education partnerships; lead the overseas introduction and launch promotion of the company's new products/technologies; customize differentiated promotion strategies based on regional market maturity levels; implement integrated online-offline brand promotion activities 2. Overseas Customer Professional Empowerment: Provide product/surgical technique professional training and academic activity support for overseas local orthopedic/sports medicine physicians; conduct product professional training for overseas sales teams; deliver systematic promotion capability training for major distributors; independently complete department meeting presentations, surgical case observations, and other professional deliveries 3. Overseas Promotion Effectiveness Evaluation & Strategy Iteration: Establish an effectiveness evaluation system for overseas promotion activities, training, and brand operations; quantify value through metrics such as activity implementation rate, customer satisfaction, and product promotion conversion rate; iterate promotion strategies and optimize activity formats and training content quarterly based on market feedback and promotion data 4. Integral Promotion Resource Integration & Coordination: Build a global promotion resource coordination system of "HQ Marketing Department + Overseas Sales Teams + Product Department + International KOLs/Academic Institutions"; integrate HQ brand, product, and training resources with overseas regional market channel and customer resources; implement a "Global Resources + Local Delivery" promotion model 5.



Digital Promotion Operations & Process Standardization: Responsible for digital operations of overseas social media platforms (Facebook, LinkedIn, Instagram, etc.) and marketing material libraries; ensure efficient content updates and distribution; develop standardized processes and templates for overseas promotion activities, training, and customer engagement; enhance cross-regional promotion execution efficiency and compliance Experience Dimensions (I) Industry Experience
• Industry tenure: 5+ years of overseas (outside Greater China) market promotion experience in the medical device industry; familiar with sports medicine/minimally invasive orthopedics products, surgical techniques, and overseas promotion scenarios
• Hands-on experience in international brand building and overseas new product launch promotion; successful track record of engaging with international KOLs/academic institutions and conducting overseas academic activities
• Experience in professional empowerment and training delivery for overseas orthopedic/sports medicine physicians and distributors (II) Key Experiences
• Hands-on experience in overseas social media operations and multilingual marketing material development and distribution; able to balance overseas cultural differences to achieve localized content operations
• Overseas regional/international market promotion projects (e.g., overseas new product launch events, international academic conference exhibitions, regional brand promotion activities), covering full-process planning, execution, and review Competency 1. Drive Execution*(Key) 2. Make Decisions 3. Customer Centrality 4. Build Win-Win Relationships 5. Influence Others 6. Results Orientation*(Key)

📌 Marketing Manager_Middle East (Colombia)
🏢 REJOIN Medical Device Co.
📍 Colombia