JOB DUCK IS HIRING A CAMPAIGN AND GROWTH MANAGERFor ambitious, culturally diverse, curious minds seeking booming careers, Job Duck unlocks and nurtures your potential. We connect you with rewarding, remote job opportunities with US-based employers who recognize and appreciate your skills, allowing you to not just survive but thrive. As a lifestyle company we ensure that everybody working here has a fantastic time, which is why we’ve earned the Great Place to Work Certification for 4 years!Role OverviewThe Campaign & Growth Manager is responsible for driving qualified lead generation and accelerating business growth through strategic, data-driven marketing campaigns. This role transforms company growth objectives into comprehensive marketing strategies that connect the right audiences with the right messages across multiple channels. The adecuado candidate is both a strategic thinker and a hands-on marketing leader who thrives on analyzing performance, optimizing campaigns, and uncovering new growth opportunities. Success in this role requires strong decision-making skills, analytical expertise, and the ability to coordinate cross-functional teams to deliver measurable business results. If you are passionate about performance marketing, lead generation, and creating impactful campaigns that drive growth, this is an exciting opportunity to make a significant contribution at Job Duck.Schedule:Monday to Friday from 8:30 AM - 5:30 PM [EST][EDT] (United States of America)Your Responsibilities Will Include but Are Not Limited To:Overseeing campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experienceDeveloping comprehensive campaign briefs that provide clear direction and expectations for execution teamsDefining campaign channel strategies and determining how each channel will support campaign objectivesTracking and evaluating leads and marketing-generated leads from events and measuring performance against investmentOwning marketing strategy for events and tradeshows, including planning, promotion, lead generation activities, and post-event follow-upDeveloping and testing new lead generation opportunities, referral programs, partnerships,



and growth initiativesConducting post-campaign analysis and documenting performance results, learnings, recommendations, and successful strategiesUsing campaign performance data and testing results to guide investment decisions and resource allocationIdentifying underperforming campaigns, channels, audiences, offers, and funnel stages and implementing necessary optimizationsMonitoring campaign performance throughout execution and evaluating results against established objectivesOverseeing paid media strategy and coordinating with advertising specialists on audience targeting, creative assets, budgets, messaging, and performance expectationsDeveloping campaign email strategies and coordinating the execution of promotional and follow-up communicationsEstablishing lead generation, MGL, conversion, cost, and performance targets before campaign launchDirecting marketing specialists across paid media, email, social media, creative, video, website, and other marketing channelsTranslating company growth goals into actionable campaign strategies with defined audiences, messaging, offers, channels, budgets, timelines, and performance targetsOwning and maintaining the master campaign calendar while ensuring campaigns are strategically prioritized and timed appropriatelyDeveloping and leading lead generation and growth campaigns across company brands based on established business objectivesContinuously identifying opportunities to improve lead quality, lead volume, conversion rates, acquisition costs, and overall marketing contribution to company growthProviding regular reporting on campaign performance, including spend, leads, conversions, MGLs, and key insightsDeveloping and overseeing A/B testing initiatives across advertisements, landing pages, emails, offers, messaging,



and campaign assetsReviewing lead quality and marketing-generated lead performance in addition to overall lead volumeMaintaining campaign tracking systems, UTM structures, attribution models, and reporting processes to ensure accurate performance measurementMonitoring campaign budgets and spending to ensure resources are allocated toward the most effective lead generation opportunitiesDirecting campaign-specific creative, social media, website, and video requirementsWhat We’re Looking For:2–3 years of experience in growth marketing, demand generation, performance marketing, campaign management, or a related fieldProven track record of developing and managing lead generation campaigns with measurable resultsStrong understanding of marketing funnels, customer acquisition, conversion optimization, attribution models, and lead generation strategiesExperience with multi-channel campaigns across paid media, email marketing, social media, landing pages, websites, and content marketingExperience with campaign budget management and performance evaluation against spendExperience with campaign tracking, UTM management, attribution reporting, and performance measurementAbility to develop marketing strategies aligned with business objectives and performance targetsStrong analytical skills with the ability to identify underperforming initiatives and implement optimization strategiesAbility to lead testing, experimentation, and continuous improvement initiativesBachelor’s degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experienceProficiency with Workday, SharePoint, and BloomgrowthExperience with marketing automation and email marketing platformsExperience with analytics and reporting toolsExperience with paid advertising platformsExperience with CRM systemsReliable computer setup (laptop/PC, headset, stable internet min. 10 Mbps download / 5 Mbps upload)Quiet, distraction-free remote work environmentWhat’s In It for You?Competitive compensation packagePaid time off.Parental leave.Opportunities for professional development and trainingDedicated support from our team.A chance to work with clients who share our values.#J-18808-Ljbffr

📌 Campaign And Growth Manager (Colombia)
🏢 Job Duck
📍 Colombia