Schedule: Part-Time | Approximately 20-25 Hours per Week (Final schedule to be confirmed)

About the Role

SmartScale360 is hiring an experienced Bilingual Social Media Manager to support a U.S.-based luxury real estate business specializing in residential and commercial properties in Palm Beach County, Florida.

This role is adecuado for a creative, strategic, and highly organized marketing professional who can independently develop and execute marketing strategies, manage social media platforms, create high-quality branded content, and generate qualified buyer and seller leads.

The ideal candidate understands luxury brand positioning, has strong experience in Instagram marketing, and can manage marketing campaigns from planning through execution and performance tracking.

What You'll Do

- Develop and execute marketing strategies to strengthen brand visibility, attract qualified buyers and sellers, and generate business opportunities
- Manage Instagram as the primary marketing platform, including content strategy, calendars, reels, posts, and stories
- Create, edit, and repurpose content using professional photography and video assets provided by vendors
- Schedule and publish social media content across Instagram and supporting platforms such as Facebook
- Maintain consistent luxury branding across marketing materials and digital platforms while following real estate advertising standards
- Manage email marketing campaigns using Rechat, including weekly newsletters and property announcements
- Create property marketing campaigns for Coming Soon, Open House, Just Listed, Under Contract, Pending, and Just Sold properties




- Update website content with active listings, upcoming properties, and sold properties
- Manage Google Business Profile activity, including posts, photos, and review-related updates
- Monitor marketing performance and analytics to identify opportunities for improvement
- Support lead generation efforts and ensure marketing inquiries are properly directed to the CRM for follow-up
- Design and coordinate branded marketing materials, including listing presentations, pre-listing packages, seller checklists, and outreach materials
- Support additional marketing channels such as LinkedIn, YouTube, blogs, and basic SEO as needed
- Coordinate with vendors and internal teams to ensure marketing projects, content, and campaigns are completed on time

What We're Looking For

- Proven experience in digital marketing, social media management, brand management, or marketing strategy
- Experience working with luxury brands, preferably in luxury real estate
- Bilingual in English and Spanish, with excellent professional communication skills
- Strong experience managing Instagram marketing, including reels, stories, content planning, and audience engagement
- Excellent graphic design, branding, content creation, and video editing skills
- Experience developing and executing marketing campaigns independently
- Knowledge of email marketing, lead generation, and marketing analytics
- Understanding of luxury brand positioning, visual presentation, and brand consistency
- Familiarity with website content management, Google Business Profile, and basic SEO
- Strong organizational, multitasking, and project management skills

📌 Luxury Real Estate Marketing Manager (Bogotá)
🏢 SmartScale360 Careers
📍 Bogotá