Business Partnerships Manager, Financial Services
- Colombia (General Business Solutions)
- GBS Location Employment Type Regular Job Code A242664 Share this listing Responsibilities
- 1. Account Growth and Execution
- Manage and grow a defined portfolio of Colombia, Argentina, Peru, Chile FinServ advertisers, with a focus on revenue delivery, forecast accuracy, and strong day-to-day client relationships.
- Execute account plans that connect client business priorities to measurable media outcomes, including user acquisition, funded accounts, loan applications, card acquisition, deposits, app activation, qualified leads, and brand consideration.
- Identify share-of-wallet opportunities in assigned accounts and support entry strategies for accounts where platform adoption is still early.
- Help close quarterly forecast gaps through account-level actions, including upsell opportunities, incentive plans, creative actions, measurement fixes, and partner-product adoption.
- 2. Performance Marketing Excellence
- Serve as a credible day-to-day performance partner for client marketing and growth teams, media agencies, and internal performance specialists.
- Diagnose campaign performance across funnel stage, objective, optimization event, audience setup, creative volume, bidding, budget allocation, landing-page or app flow, and measurement setup.
- Contribute to and execute scalable performance playbooks for FinServ use cases, including app acquisition, web conversion, lead generation, retargeting, creator-led performance, and branding-to-performance handoffs.
- Help clients move from tactical media buying toward structured test-and-learn programs with clear hypotheses, clean measurement, and repeatable decision rules.
- Surface technical or operational blockers — campaign pauses, event setup, creative shortages, tracking gaps,



product readiness — and drive them toward commercial resolution rather than letting them sit outside the revenue plan.
- 3. Digital Media Partnerships
- Support partnership motions that connect TikTok, Pangle, partner inventory, measurement, creative, incentives, and product adoption into one client growth story.
- Contribute to joint business plans with FinServ clients, including quarterly priorities, product adoption roadmap, investment commitments, operating cadence, and checkpoints.
- Work with internal partner teams to build proposals that reflect how banks, fintechs, lenders, and payments companies actually make media decisions.
- Help clients understand when to use branding, performance, app, web, lead-generation, consideration, and partner-network solutions, and how those motions reinforce each other.
- Represent the FinServ vertical in cross-functional discussions with support from senior BPMs, developing a clear industry point of view on partnerships, measurement, and incentives.
- 4. Industry Development
- Build a strong view of FinServ trends in Colombia, Argentina, Peru, Chile, including digital banking, credit, payments, wallets, super-apps, lending cycles, regulatory sensitivity, app adoption, and competitive media behavior.
- Translate market changes into practical client actions, for example competitive-response plays, app-growth recovery plans, or wallet-share expansion ideas.




- Help develop repeatable vertical narratives that explain why TikTok and partner media solutions matter for the next phase of FinServ growth.
- Learn FinServ business models, client decision cycles, risk constraints, and the difference between brand, acquisition, and monetization objectives, and start coaching junior or cross-functional stakeholders on them. Qualifications Minimum Qualifications
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- 4+ years in digital advertising, performance marketing, media partnerships, consulting, fintech growth, banking partnerships, or account management.
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- Exposure to financial-services advertisers, ideally across fintech, banking, credit, payments, wallets, investment, insurance, or lending; strong candidates from adjacent regulated or performance-driven verticals will also be considered.
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- Hands-on experience managing client accounts, quarterly business reviews, planning cycles, and multi-stakeholder relationships, with support on the most senior-level conversations.
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- Solid understanding of app marketing and web/lead-generation funnels, including event strategy, conversion quality, measurement limitations, and creative-performance dynamics.
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- Proficient in English and Spanish to communicate with external stakeholders in LATAM. Preferred Qualifications
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- Experience working with media platforms, ad networks, agencies, measurement partners, or partner-inventory solutions.
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- Ability to operate in ambiguity and prioritize across accounts, blockers, and upside opportunities with clear guidance. Job Information About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angele

📌 Business Partnerships Manager, Financial Services (Puerto Bogotá)
🏢 Tiktok
📍 Puerto Bogotá