Main Responsibilities

- Support the Franchise Head in defining and executing the product strategy, roadmap, and annual Business Plan.
- Lead the local brand strategy, including positioning, segmentation, and lifecycle management, in line with integral guidelines.
- Design, execute, and optimize omnichannel marketing strategies integrating the sales force, digital channels, and hybrid experiences.
- Define healthcare professional segmentation and micro-segmentation using behavioral, performance, and digital insights.
- Lead integrated campaigns through CRM, digital platforms, marketing automation, e-detailing, webinars, email, and events.
- Manage the end-to-end campaign process, from briefing and agency coordination through implementation, measurement, and continuous improvement.
- Develop promotional materials, sales tools, and digital assets aligned with the strategy, customer needs, and compliance requirements.
- Manage the approved promotional budget, ensuring efficient allocation and ROI-driven decisions.
- Analyze the market, competitive landscape, and business performance to generate actionable insights and recommendations.
- Translate data and analytics into strategic recommendations and tactical adjustments.
- Develop dashboards, reports, and performance reviews to support commercial decision-making.
- Collaborate cross-functionally with Sales, Medical Affairs, Regulatory, Legal, Market Access, Training, and other teams.
- Build relationships with external stakeholders, including KOLs and medical societies.
- Participate in the definition and execution of continuing medical education initiatives.




- Train and equip the sales force to ensure clear messaging and consistent omnichannel execution.
- Conduct periodic field visits with RAMs to gather insights and ensure execution excellence.
- Manage contracts, vendors, and service-level agreements.
- Ensure compliance with local regulations, company policies, and pharmacovigilance requirements.

Key Requirements

- University degree in Marketing, Business Administration, or a healthcare-related discipline.
- Experience as a Product Manager in Specialty Care, particularly in areas such as Rare Diseases, Neurology, Nephrology, Hematology, Endocrinology, or related fields.
- Experience supporting product launches or working in pre-launch environments.
- Proven experience leading omnichannel and digital marketing strategies.
- Experience working with CRM systems and digital engagement tools.
- Strong analytical skills and the ability to translate data into strategic decisions.
- Strategic thinking combined with strong execution and prioritization skills.
- Excellent communication, leadership, and stakeholder management skills.
- Proactivity, resilience, and the ability to work in complex environments.
- Advanced Excel skills.
- Fluency in English.

Preferred Qualifications

- Knowledge of Business Intelligence tools.
- Postgraduate degree in Marketing or a related field.
- Experience managing campaigns, marketing automation, e-detailing, webinars, email, and events.
- Experience analyzing commercial performance, developing dashboards, and generating actionable insights.

Date Posted

21-oct-2026

Closing Date

30-oct-2026

📌 Product Manager (Bogotá)
🏢 Astrazeneca
📍 Bogotá