The Sui Foundation exists to support the development, growth and adoption of the Sui network. Sui is the first permissionless Layer 1 blockchain designed from the ground up to enable creators and developers to build unique Web3 experiences from gaming to finance.

The Sui Foundation is committed to three decentralization principles; Embrace transparency and level the playing field, Communicate openly to build a culture of trust, and Engage directly with the community.

Mission:

Onboard the next billion users to web3 by supporting the advancement and general adoption of the Sui blockchain.

Vision: To create a better world that unlocks opportunities through universal access and individual ownership.

About the Role:

Sui Foundation is seeking a Senior Social Media Marketing Manager to own social strategy, content, and channel growth across our platforms. This is a high-visibility, high-impact role: our social channels are among the most important marketing surfaces for the organization, and this person will directly shape how Sui shows up in the world.

An ideal candidate is a strategic thinker and skilled executor who can translate complex narratives into compelling, platform-native content, leverage AI tools to move faster, and use data to guide decisions. This person will collaborate closely with leadership and cross-functional partners across partnerships, product, design, and communications.

This is a contract opportunity with an expected full-time workload (approximately 40 hours/week). Compensation is $60–75 USD/hour, depending on experience.

Location:



This is a remote position open to candidates located in North American time zones, the UK, Europe, and select Middle East countries. Candidates should have at least 4 hours of overlap with Pacific Time (PT).

Key Responsibilities:

Social Media Strategy & Channel Ownership

- Own social strategy across Sui Foundation's platforms, with a primary focus on X/Twitter.

- Manage and grow 5+ brand accounts on X/Twitter, ensuring consistent voice and strategic alignment.

- Set KPIs and benchmarks; own growth, engagement, and conversion outcomes.

- Identify emerging channel opportunities and make data-backed recommendations on platform investment.

Content Strategy & Creation

- Lead social-native content strategy, translating brand narratives, product moments, and campaigns into content that performs.

- Produce and direct high-quality content across formats, with a strong emphasis on video: short-form, livestreams, and serialized content.

- Develop an editorial point of view balancing always-on content with high-impact campaign moments.

- Brief and collaborate with design, motion, and creative partners to bring concepts to life.

AI-Powered Workflows

- Use AI tools to speed up content creation, ideation, research, and publishing.





- Identify and implement AI-driven processes that boost output and efficiency without sacrificing brand integrity.

- Stay current on the AI tooling landscape and bring forward-thinking recommendations to the team.

Performance & Reporting

- Own performance tracking and key results across all organic social channels.

- Translate data into clear insights and report to leadership on a regular cadence.

- Use learnings to iterate on content strategy, creative approach, and posting cadence.

Cross-Functional Collaboration & Stakeholder Communication

- Serve as the social media lead for cross-functional teams, including partnerships, product, design, events, and communications.

- Coordinate with internal and external stakeholders on cohesive narratives and consistent execution.

- Communicate strategy, results, and recommendations clearly to senior leadership.

Community Engagement

- Monitor channels for trends, sentiment, and real-time engagement opportunities.

- Engage independently and respond thoughtfully to strengthen community relationships and brand credibility.

Qualifications:

- 8+ years of social media and content marketing experience, with direct ownership of strategy and execution.

- Deep fluency in social-native culture and audiences (bonus: Crypto Twitter/X, builder communities, developer ecosystems).

- Experience with Web3, crypto or emerging technology sectors.

- Demonstrated track record of growing social channels and driving measurable impact.

- Strong editorial instincts translating complex technical an

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