24 oct
|
The Ricky Joy
|
Colombia
24 oct
The Ricky Joy
Colombia
Position: Graphic Production Designer – Trade Marketing
Location: Cali, Colombia, 100% On-site
Department: Marketing
Reports to: Trade Marketing Analyst
Contract Type: Indefinite-term contract , Direct with the company
Schedule: Monday to Thursday 7am – 4:30pm, Friday 7am – 4pm (Schedule adapted to our headquarters in Cumming, GA)
Salary: $3.5M COP
Job Summary
We are looking for a creative, detail-oriented, and production-focused Graphic Designer to transform marketing and Trade Marketing strategies into high-quality visual solutions for product launches, seasonal campaigns, retail activations, packaging, Trade Shows, and commercial initiatives .
This role combines creative development and hands-on production , from campaign concepts and Key Visuals to packaging adaptations, POS materials, retail assets, and print-ready artwork. The idóneo candidate understands how to take a creative idea from concept to final production , while maintaining strong brand consistency across consumer and retail touchpoints.
The position will work closely with the Trade Marketing, Marketing, and Sales teams , supporting both creative development and the technical execution of commercial materials.
Responsibilities
Branding & Campaign Design
- Develop creative concepts and Key Visuals (KV) for product launches, seasonal campaigns, and commercial initiatives.
- Adapt campaign concepts across multiple formats and communication channels.
- Maintain consistency with brand guidelines and visual identity.
- Create mockups and visual presentations to communicate creative concepts.
- Participate in brainstorming sessions for campaigns, product launches, and brand initiatives.
Packaging & Product Artwork
- Design and adapt packaging for new products, flavors, formats, retailers, and markets.
- Prepare artwork according to technical and production requirements.
- Work with dielines, print files, revisions, and artwork adaptations .
- Coordinate artwork adjustments with suppliers and production partners when required.
- Ensure packaging files are accurate, consistent, and production-ready.
Trade Marketing & Retail
- Design POS and merchandising materials such as displays, shippers, shelf talkers, wobblers, headers, signage, floor graphics, flyers, and promotional materials.
- Develop visual assets for retail activations, sampling programs, product launches, and seasonal campaigns.
- Create sales sheets, product sell sheets, catalogs, retailer presentations, and other commercial materials.
- Adapt campaign Key Visuals for different retailers and Trade Marketing initiatives.
- Support Sales and Trade Marketing teams with creative and visual communication needs.
Trade Shows & Events
- Develop creative assets for Trade Shows, exhibitions, and commercial events .
- Design booth graphics, backdrops, banners, signage, and event materials.
- Prepare editable and production-ready files for event suppliers and future adaptations.
- Support the development of brochures, catalogs, promotional materials, and customer-facing assets.
Creative Production
- Prepare final artwork and production files for print vendors.
- Review files before production to identify technical or visual errors.
- Apply appropriate CMYK, Pantone, resolution, bleed, and print specifications .
- Coordinate revisions and proof approvals.
- Ensure creative materials meet quality and production standards.
Creative Asset Management
- Maintain an organized library of editable artwork, packaging files, campaign assets, templates, and brand resources.
- Ensure files are properly organized, updated, and accessible.
- Maintain consistency across creative assets used by Marketing, Sales, and Trade Marketing.
Innovation & AI
- Use AI-powered creative tools to accelerate ideation, concept development, mockups, and creative production.
- Explore emerging design and AI technologies that can improve creative workflows.
- Stay updated on design, packaging, retail merchandising, and consumer-brand trends.
- Propose innovative creative solutions aligned with modern consumer bra
📌 Graphic Production Designer (Colombia)
🏢 The Ricky Joy
📍 Colombia