Requirements

- 3+ years of hands‑on experience in Salesforce Marketing Cloud administration and deployment.
- Strong working knowledge of Email Studio, Automation Studio, Journey Builder, and Contact Builder.
- Proficiency in SQL for data segmentation and manipulation within Marketing Cloud.
- Experience supporting complex campaign workflows across multiple brands or business units.
- Familiarity with subscriber management, data retention, and consent management.
- Understanding of marketing data privacy regulations (e.g., CAN‑SPAM, GDPR).
- Strong attention to detail and ability to execute in high‑volume environments.
- Ability to troubleshoot issues related to audience building, deliverability, and automation errors.
- Salesforce certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator) are a plus.
- Experience with Marketing Cloud Personalization (Interaction Studio), Mobile Studio, and Advertising Studio preferred.
- Familiarity with AMP script and/or SSJS for dynamic content creation.
- Experience working with Data Cloud for audience activation and personalization.
- Knowledge of Distributed Marketing, brand templates, and business unit permissions.
- Exposure to email testing tools like Litmus or Email on Acid.
- Understanding of campaign performance analytics using Datorama or similar tools.

Responsibilities

- Configure and deploy Marketing Cloud campaigns, including emails, SMS, push notifications, and customer journeys.
- Manage multiple business units by creating and maintaining data extensions, automations, send classifications, and subscriber configurations.
- Implement segmentation strategies using SQL and data filters for targeted communications.




- Collaborate with Salesforce Data Cloud architects to activate customer segments and ensure accurate audience targeting.
- Integrate data with Salesforce Sales Cloud and Service Cloud using Contact Builder and synchronized data sources.
- Support IP warming plans and inbox deliverability monitoring in collaboration with marketing and deliverability teams.
- Establish QA processes and perform pre‑deployment testing for all assets and journeys.
- Document configuration decisions, naming conventions, and deployment playbooks for scalability.
- Conduct training sessions to enhance platform usage among marketing teams.
- Stay current on Salesforce Marketing Cloud releases and roadmap enhancements.
- Perform additional ad hoc responsibilities as required.

Benefits & Compensation

- 10 working days of Paid Day Off within an individual year.
- Up to 15 working days of Unpaid days off within an individual year.

Professional Growth

- Sombra University courses – a range of educational opportunities.
- Sombra Around Tech – community attendance across engineering and tech areas.
- Mentorship program – available on request.
- Udemy online courses – stay up‑to‑date with latest technologies and programming languages.
- English courses and Speaking Club – attend English classes twice a week in small groups.

Additional Advantages

- Work equipment (laptop, monitor, and small devices compensation).
- Referral reward – recommend a fit candidate and receive a reward.
- Public Holidays – celebrate 18 statutory holidays in Colombia.
- Sombra events – join Sombra’s traditional events (both online and offline).

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Engineering and Information Technology

Industries

IT Services and IT Consulting

📌 Middle Salesforce Marketing Cloud Engineer (Colombia)
🏢 Sombra
📍 Colombia