About the job

POSITION DESCRIPTION

The Sales Manager is responsible for driving room revenue, occupancy, group business, partnerships, and overall commercial performance for Socialtel Colombia.

The role will develop and execute sales strategies targeting leisure, corporate, groups, MICE, travel agencies, tour operators, DMCs, wholesalers, and local partnerships , while positioning Socialtel as a leading social hospitality and lifestyle accommodation brand.

The successful candidate must have proven hospitality sales experience and a strong understanding of the Colombian tourism and hospitality market.

1. Sales Strategy & Business Development

- Develop and execute the property's annual and monthly sales strategy.
- Identify new revenue opportunities and target markets.
- Develop strategies to increase occupancy, ADR, room revenue, and ancillary revenue.
- Build a strong pipeline of new business opportunities.
- Monitor market trends, competitor activity, and customer demand.
- Develop business plans for key market segments.
- Work closely with the General Manager and Commercial team to achieve revenue targets.

2. Corporate & Local Sales

- Develop and maintain relationships with corporate accounts and local businesses.
- Conduct regular sales calls, client visits, presentations, and property inspections.
- Identify companies with potential accommodation and event requirements.
- Negotiate commercial agreements within approved parameters.
- Develop repeat and long-term business relationships.
- Maintain accurate account profiles and sales activity records.

3. Leisure, Travel Trade & Tourism





- Develop relationships with:
- Travel agencies
- Tour operators
- DMCs
- Wholesalers
- Online travel partners
- Tourism organizations
- Local experience providers
- Identify international and domestic source-market opportunities.
- Develop partnerships that generate room nights and ancillary revenue.
- Participate in relevant tourism fairs, networking events, and industry activities.
- Build Socialtel's presence within the local tourism and hospitality community.

4. Groups, MICE & Events

- Develop group and MICE business opportunities where applicable.
- Build relationships with event planners, DMCs, corporate organizers, and group travel partners.
- Manage group inquiries from initial contact through contract and handover to Operations.
- Negotiate rates and commercial conditions within approved guidelines.
- Ensure group business is commercially viable and operationally achievable.
- Develop opportunities for private events, social gatherings, and group experiences.

5. Socialtel Experience & Lifestyle Sales

- Position Socialtel as more than accommodation by selling the social, lifestyle, community, F&B;, events, and experience components of the property.




- Develop partnerships with local experiences, restaurants, nightlife, entertainment, tourism, and lifestyle businesses.
- Identify opportunities to generate revenue from events, activities, F&B;, and experiences.
- Work closely with the Experience and Operations teams to develop commercially attractive packages.
- Ensure sales activity reflects Socialtel's identity and target customer profile.

6. Account Management

- Maintain strong relationships with existing high-value accounts.
- Conduct regular account reviews and identify opportunities for increased production.
- Monitor account performance against agreed targets.
- Develop account-specific action plans.
- Ensure timely follow-up on inquiries, proposals, contracts, and business opportunities.
- Maintain a high standard of customer service throughout the sales process.

7. Revenue & Commercial Collaboration

- Work closely with Revenue Management to maximize room revenue.
- Monitor occupancy, ADR, RevPAR, pickup, booking pace, and market demand.
- Ensure sales strategies complement pricing and revenue-management strategies.
- Provide market intelligence to the Revenue and Commercial teams.
- Identify opportunities for shoulder dates, low-demand periods, and need periods.
- Balance volume and rate to maximize profitable business.

8. Sales Activity & Reporting

- Maintain an accurate sales pipeline and activity tracker.
- Monitor sales calls, appointments, proposals, conversions, and revenue production.
- Prepare weekly and monthly sales

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