About WPP Media

WPP Media is WPP’s AI‑driven media operating unit, combining media, data and partnerships to deliver scalable creative personalization and AI‑powered insights.

About the Role

As a Senior Analyst you will quantify and measure the success of marketing and advertising executions, delivering quantifiable insights that enable innovation. You will partner with Analytics and cross‑discipline teams across New York, Chicago, San Francisco and Los Angeles to build continuity and improve operations across teams.

Key Responsibilities

- Fully immerse yourself in marketing data (collection, cleaning, analysis, evaluation) and measurement methodologies such as A/B testing, matched market tests and statistical validation.
- Champion real‑time data QA, input and formatting to ensure successful media measurement implementation.
- Proactively identify and resolve program and project issues, escalating appropriately.
- Transform data into visually appealing presentations.
- Communicate and tell a story with advertising campaign insights.
- Seek knowledge of adjacent practices to tailor insights and recommendations toward actionability.
- Stay up to date on product offerings and their impact on analytics.
- Occasionally manage conversations with vendors and clients.

Qualifications

- Bachelor’s degree from a top‑tier college or equivalent with a 3.0 GPA, in Analytics, Technology, Marketing, Advertising or related field.
- At least C1 English language proficiency or equivalent.
- 1‑3 years of experience in a marketing analytics role,



preferably in a media agency.
- Proficiency in Excel and PowerPoint; Google Workspace a bonus.
- Exposure to measurement of both Brand and Direct Response marketing campaigns.
- Strong project management skills.
- Excellent verbal and written communication.
- Strong attention to detail and ability to manage multiple tasks.
- Highly organized and efficient under pressure.
- Natural affinity for numbers and passion for using data to solve problems.
- Experience and knowledge of core advertising platforms such as Google Ads, Meta Ads, CM360, etc.
- Experience with generative AI tools (Gemini, ChatGPT) a plus.
- Experience with programming languages such as R, SQL, and Python a plus.

Benefits and Culture

We offer a workplace that invests in your career, supports growth and fosters a culture of creativity, collaboration and connection. Benefits include access to internal learning platforms, certifications, training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts and employee mental health awareness days.

Equal Opportunity Employer

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age or marital status.

Location & Work Modality

This position is remote or hybrid within Colombian and Mexican territory. Only candidates residing in Colombia or Mexico with a valid work permit may apply. Remote contracts do not allow employment or relocation abroad.

📌 Advanced Analytics Senior Executive, GOC (Colombia)
🏢 WPP Media
📍 Colombia