Data Strategist

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Global Talent Acquisition Lead @Findasense | Human Talent Strategic Management

Accountable for translating global data strategy into actionable market-specific plans, enhancing data capture, segmentation, and CRM activation across regions. The Global CX Data Strategist ensures full alignment between data privacy regulations, first-party data collection, and business performance through loyalty and engagement initiatives. This role plays a key part in transforming the Connection Center into a data-driven growth engine, connecting marketing, legal, and technology teams around unified, privacy-compliant strategies.

A strategic connector between data governance, CRM activation, and business growth. This role is ideal for a data-savvy leader who understands how to align privacy, performance, and personalization at scale. The Data Strategist brings clarity to complexity and ensures every market leverages data as a competitive advantage.

- Data Capture Strategy Matrix (first-party, zero-party, behavioral)
Where data is collected (channels and touchpoints), What type of data is captured (demographic, behavioral, transactional), How it's captured (consent mechanisms, tools, workflows), How it is transformed into actionable insights.
- Segment Activation Models linked to CRM Campaigns
- Performance Dashboards and Attribution Frameworks
- Global-to-Local Data Governance Guidelines
- Market-Specific Data Playbooks
- Strategic Inputs for Loyalty Programs
- Privacy Policy Implementation Guidelines
- Privacy Policy Implementation Guidelines and Compliance Maps

El Rol





Accountable for translating global data strategy into actionable market-specific plans, enhancing data capture, segmentation, and CRM activation across regions. The General CX Data Strategist ensures full alignment between data privacy regulations, first-party data collection, and business performance through loyalty and engagement initiatives. This role plays a key part in transforming the Connection Center into a data-driven growth engine, connecting marketing, legal, and technology teams around unified, privacy-compliant strategies.

A strategic connector between data governance, CRM activation, and business growth. This role is ideal for a data-savvy leader who understands how to align privacy, performance, and personalization at scale. The Data Strategist brings clarity to complexity and ensures every market leverages data as a competitive advantage.

Deliverables

- Data Capture Strategy Matrix (first-party, zero-party, behavioral)
Where data is collected (channels and touchpoints), What type of data is captured (demographic, behavioral, transactional), How it's captured (consent mechanisms, tools, workflows), How it is transformed into actionable insights.
- Segment Activation Models linked to CRM Campaigns
- Performance Dashboards and Attribution Frameworks
- Global-to-Local Data Governance Guidelines
- Market-Specific Data Playbooks




- Strategic Inputs for Loyalty Programs
- Privacy Policy Implementation Guidelines
- Privacy Policy Implementation Guidelines and Compliance Maps

Responsibilities:

- Lead the design and implementation of comprehensive data capture and segmentation strategies tailored to each market, ensuring alignment with global standards and local opportunities.

- Bridge the gap between global data strategy and operational execution across CRM, loyalty, and consumer touchpoints.
- Collaborate with Platforms, Data Engineering, and CX teams to ensure seamless integration and traceability from data capture to business performance metrics.
- Define market-specific adaptations for data privacy, ensuring compliance across all digital channels (email, web, mobile, retail).
- Partner with local legal and IT teams to reinforce data protection protocols and ensure GDPR, LGPD, and similar frameworks are reflected in consumer journeys.
- Work with Loyalty teams to define data requirements for gamification, personalization, and retention mechanics.
- Define and track KPIs to evaluate data quality, performance, governance adoption, and return on data initiatives.

Requirements

- BA or BS in Data Strategy, Marketing, Business, or related fields; a Master's is a plus.
- Deep understanding of database logic.
- Understanding of data storage concepts.
- Experience in database structuring.
- Basic knowledge of SQL or MySQL and Python.
- 4+ years of experience in data strategy, CRM, or digital marketing roles — preferably within CPG or multi-market environments.
- Demonstrated experience in loya

📌 Data Strategist (Bogotá, D.C.)
🏢 Findasense
📍 Bogotá, D.C.