Hiring: Adobe Journey Optimizer (AJO) Marketing Operations SME
Experience: 4+ years in Adobe Experience Platform (AEP), including 2+ years of hands-on AJO experience
Location: Colombia

Work Mode: Remote

About the Role

We are looking for an experienced Adobe Journey Optimizer (AJO) Marketing Operations Subject Matter Expert (SME) to lead hands-on platform configuration, offer decisioning, and customer journey orchestration.

The primary focus of this role is to modernize the existing offer decisioning architecture by migrating approximately 200 offers and 172 decision policies from a legacy Offer Decisioning Engine (ODE) to AJO Decisioning, while enabling SMS as a new outbound marketing channel.

The idóneo candidate will have strong hands-on expertise in AJO Decisioning, journey orchestration, Adobe Experience Platform (AEP), and Real-Time Customer Data Platform (RT-CDP), along with experience delivering marketing technology solutions in an agile, client-facing environment.

Key Responsibilities

- Configure and manage offers, offer collections, and decision policies in AJO Decisioning.
- Develop and maintain eligibility rules, ranking strategies, and frequency capping rules.
- Lead the migration of approximately 200 offers and 172 decision policies from the legacy ODE platform to AJO.
- Perform configuration validation, functional testing, and QA in lower environments.
- Ensure decisioning logic and business rules meet defined requirements and expected outcomes.

1. Customer Journey Orchestration

- Design, build, and manage multi-channel customer journeys and campaigns in AJO.
- Configure event-triggered journeys and personalized customer experiences.
- Support integration of external model scores for Next-Best-Action (NBA) use cases.
- Troubleshoot journey execution, audience qualification, and personalization issues.
- Support end-to-end SMS channel implementation and configuration.
- Coordinate short code provisioning, SMS aggregator integration, and channel connectivity.
- Implement and validate consent, opt-out handling,



and applicable messaging compliance requirements.
- Execute end-to-end testing to ensure reliable SMS delivery and production readiness.
- Collaborate with Data Architects on AEP schemas, Real-Time Customer Profiles, identities, and RT-CDP audiences.
- Validate customer data and audience availability for AJO journeys and decisioning.
- Troubleshoot data quality, profile qualification, and audience activation issues.

1. Agile Delivery & Stakeholder Management

- Manage sprint backlogs, user stories, tasks, and defects using Azure Dev Ops (ADO).
- Work closely with business, data, engineering, and marketing stakeholders to translate requirements into technical solutions.
- Provide delivery updates, document configurations, and support testing and release activities.

Required Qualifications

- 4+ years of experience working with Adobe Experience Platform (AEP).
- At least 2 years of hands-on experience with Adobe Journey Optimizer (AJO).
- Proven experience configuring AJO offers, collections, and decision policies.
- Production experience building and managing AJO journeys and campaigns across email and push channels.
- Working knowledge of RT-CDP, XDM schemas, identities, customer profiles, and audiences.
- Experience implementing or integrating at least one outbound marketing channel end-to-end.
- Experience working in Agile delivery environments and using Azure Dev Ops.
- Strong analytical, troubleshooting, communication, and client-facing skills.

Preferred Qualifications

- Experience migrating offer configurations and decision policies from ODE to AJO Decisioning.
- Adobe Experience Platform or Adobe Journey Optimizer certification.
- Hands-on experience with SMS aggregators such as Sinch.
- Background in QSR, retail, loyalty, or customer engagement programs.
- Experience with Adobe Campaign or related marketing automation platforms.

What We're Looking For

- We are seeking a hands-on AJO specialist who can take ownership of offer decisioning and migration activities, contribute to customer journey design, enable new marketing channels, and collaborate effectively with cross-functional teams.

#J-18808-Ljbffr

📌 Consultant (Bogotá)
🏢 Pyramid Consulting
📍 Bogotá