Main Responsibilities

- Design and lead the Customer Engagement strategy for the Andean Cluster, in partnership with Business Units, Therapeutic Areas, and enabling functions.
- Translate brand strategies and business needs into integrated omnichannel engagement models for healthcare professionals, institutions, payers, and other stakeholders.
- Lead the design and evolution of customer journeys, defining segments, channels, interaction sequences, and relevant experiences for each customer.
- Plan, activate, measure, and optimize integrated campaigns together with Brand Teams, Medical, Sales, Market Access, and other functions.
- Coordinate face-to-face, remote, and digital experiences to ensure consistent, personalized, and customer-centered interactions.
- Drive content planning, reuse, personalization, and measurement in collaboration with Brand Teams, Medical, Regulatory, Legal, and Compliance.
- Identify and prioritize use cases for artificial intelligence, automation, analytics, and next-best-action that create value for the business and customers.
- Lead cross-functional teams and squads, influencing without formal authority in a matrix organization.
- Design adoption and capability-building plans across omnichannel engagement, customer journeys, CRM, campaigns, analytics, experimentation, and artificial intelligence.
- Manage agencies, vendors, budgets, and multiple stakeholders, promoting simplification and the reuse of regional or integral solutions.
- Ensure initiatives comply with applicable corporate, regulatory, ethical, and compliance requirements.

Key Requirements

- University degree in Business Administration, Marketing, Engineering, Economics, Health Sciences, Communications, Technology, or a related field.
- Advanced proficiency in Spanish and English.




- Relevant experience in the pharmaceutical, biotechnology, healthcare, or other highly regulated industries.
- Experience in marketing, customer engagement, omnichannel, commercial excellence, digital transformation, or brand management.
- Experience leading complex projects and cross-functional teams in matrix organizations.
- Experience developing customer engagement strategies, campaigns, or digital capabilities.
- Experience using data, analytics, and customer insights to inform decision-making.
- Experience managing agencies, vendors, budgets, and multiple stakeholders.
- Knowledge of the healthcare ecosystem and the requirements of a regulated environment.

Preferred Qualifications

- Strategic thinking with a strong focus on execution and an end-to-end customer journey perspective.
- Knowledge of omnichannel engagement, CRM, campaigns, content, and measurement.
- Analytical mindset and ability to make data-driven decisions.
- Leadership, executive communication, and influencing without formal authority.
- Ability to translate business priorities into functional requirements.
- Change management, adoption, prioritization, and continuous improvement skills.
- Simplification and experimentation mindset, with a strong ethical and compliance focus.
- Experience with Veeva CRM, Salesforce, or equivalent platforms.
- Knowledge of measurement and visualization tools such as Adobe Analytics, Google Analytics, Tableau, or Power BI.
- Experience with marketing automation, content management systems, Agile, artificial intelligence, or next-best-action.
- Postgraduate degree, master’s degree, or MBA; regional or international experience; and experience supporting product launches or product lifecycle management.

Date Posted

21-oct-2026

Closing Date

30-oct-2026

📌 Customer Engagement Lead (Bogotá)
🏢 Astrazeneca
📍 Bogotá