Actively participate in the daily execution of planning, activation, post-analysis, and conciliation tasks of TV , Radio and advertising campaigns in different media for high-profile clients of the Agency. Support the Agency s operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members.

Responsibilities

- Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
- Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns.
- Assessing the impact and suitability of different media types used to target specific markets based on their client s needs and goals.
- Developing various options for media plans based on the client s objectives.




- Analyzing the client s post-campaign results and recommending refinements.
- Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
- Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards.
- Creating or recommending specific media strategies to attract and retain customers, increase the client s brand recognition, maintain, and increase customer satisfaction and loyalty.

The adecuado candidate has independence focuses on quality and is eager to gro...

Media Performance

Media Performance Associate Manager - Search

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📌 Senior Planning Analyst (Bogotá)
🏢 Publicis Global Delivery
📍 Bogotá