Publicis Global Delivery is looking for an e-commerce media Specialist who led digital campaigns for the assigned advertisers (billing support, setup, taxonomy creation, monitoring, optimization, and reporting) for multiple E-commerce platforms such as Amazon, and Walmart among others.

The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

- Build paid search/Commerce strategies across search engines, as well as AMS, and applicable platforms
- Monitor and optimize performance to meet business objectives
- Gather and analyze keyword research necessary to build a new campaign
- Responsible for gathering necessary data for plan development
- Group keywords into ad groups and develop relevant ad copy and extensions
- Present recommendations and apply client feedback to keyword and copy proposal
- Upon campaign approval, responsible for building flowcharts and loading buys into Prisma
- Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
- Primary party responsible for trafficking approved plan into search engines
- Primary party responsible for QA of all campaign components prior to launch
- Monitor and maintain campaign budgets, pacing, and bid adjustments
- Proactively advocate for campaign adjustments based on performance trends
- Active monitoring and management of performance and competitive landscape




- Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
- Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
- Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
- Active participation in client status and reporting calls, including presentation of reporting
- Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft billing compilation for manager approval
- Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
- Responsible for learning all relevant tools for reporting, analytics, and competitive analysis
- Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)
- Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions
- Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process
- Establish professional, productive rapport with sales representatives/media vendors
- Work closely with manager to establish priorities and manage workload

The adecuado candidate has independence focuses on quality and is eager to gro...

Media Performance

Media Performance Associate Manager - Search

Your responsibilities as a Media Performance Associate Manager (Search) – ...

Opportunities to grow with Publicis Groupe that believes in Power of One. We...

#J-18808-Ljbffr

📌 Ecommerce Analyst (Bogotá)
🏢 Publicis Global Delivery
📍 Bogotá