Diageo in Bogota is seeking an experienced Regional Marketing Effectiveness Analyst to operationalize general ME capabilities and translate data into business actions. The role partners with markets, categories and Global ME teams to deliver measurement plans and drive adoption of Catalyst and Sensor tools.
You will apply econometric modelling and testing approaches, deliver actionable recommendations, and support regional campaigns to maximize brand investment and performance across Latin
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📌 Regional Marketing Analytics Lead (Bogotá)
🏢 Diageo
📍 Bogotá