Brand and Marketing Specialist

A leading company in the food industry is looking for a Digital Marketing Manager to lead and optimize its digital marketing ecosystem. This role will be responsible for driving lead generation, strengthening relationships with current and potential customers, and enhancing the companys digital presence through inbound marketing strategies, SEO, CRM management, social media, and digital campaigns.

Key Responsibilities

- Develop and execute digital marketing strategies aligned with business objectives.
- Lead inbound marketing initiatives to attract, convert, and retain customers.
- Optimize website performance and SEO positioning through keyword strategies and content optimization.
- Monitor and improve digital conversion funnels and customer journeys.
- Manage and analyze CRM data to generate insights and strengthen customer engagement initiatives.
- Oversee social media strategy, content planning, campaign execution, and performance tracking.
- Coordinate and manage external digital agencies to ensure alignment with business goals and KPI achievement.
- Track and analyze key digital marketing metrics, reporting performance and identifying improvement opportunities.




- Collaborate with cross-functional teams to ensure integrated digital initiatives.
- Stay updated on market trends, emerging technologies, and digital marketing best practices.

Profile We Are Looking For

Bachelors degree in Marketing, Communications, Advertising, Business Administration, Industrial Engineering, or related fields.

Minimum 6 or 7 years of experience in Digital Marketing managing B2B accounts within companies or agencies.

Proven experience in:

- Inbound Marketing
- SEO (Search Engine Optimization)
- PPC / Digital Advertising
- Social Media Management

Strong analytical and strategic thinking skills.

Advanced English level (B2-C1) required.

Ability to manage multiple projects and stakeholders simultaneously.

Availability to work on-site in Bogotá, Colombia.

Key Competencies

- Customer Focus
- Strategic Thinking
- Digital Mindset
- Results Orientation
- Collaboration & Teamwork
- Innovation & Continuous Improvement
- Analytical Thinking
- Communication Skills
- Planning & Organization
- Business Acumen

Location: Bogotá, Colombia

Schedule: Monday to Friday

Direct contract with the company

On-site position

Ayer

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📌 Digital Marketing Manager (Bogotá)
🏢 Importante Empresa Del Sector
📍 Bogotá