Social Media Manager & Video Editor Remote | Full-time | 9 AM to 6 PM Eastern | Fluent English required

Salary:
$1200 to $1800 USD per month plus performance bonuses, based on experience. About TopFoxx TopFoxx is a women-owned NYC eyewear brand creating sunglasses that solve real problems: tangle-free aviators, floating sunglasses, foldable pocket shades, mood-boosting lenses, UV400 protection, and other functional designs. We are a lean, fast-moving e-commerce company selling through Shopify, TikTok Shop, Amazon, wholesale, affiliates, influencers, and other channels. We move quickly, test constantly, and value creativity, ownership, initiative, and measurable results. We are looking for someone who can help make TopFoxx's organic social media impossible to ignore. The Role We are looking for a Social Media Manager with strong video editing skills who can own organic social media from strategy through execution. This is not a role where you simply receive a content calendar, edit videos, and post them. We need someone who can look at what is happening across TikTok, Instagram, creators, competitors, pop culture, and the broader internet and turn those insights into content ideas that make sense for TopFoxx. You will research trends, develop concepts and hooks, plan content, edit short-form videos, publish content, analyze performance, and continuously improve what we create. We want someone who can ask: What is getting attention right now? Why is it working? How can TopFoxx participate in a way that feels natural to our brand? And how can we turn that idea into great content today? You should be equally comfortable developing the idea and getting into the editing software to bring it to life. What Success Looks Like You are successful when:
• TopFoxx consistently publishes strong, engaging short-form content across TikTok and Instagram.
• Our content feels current, culturally relevant, creative, and unmistakably TopFoxx.
• We produce a high volume of quality content without sacrificing attention to detail.
• Strong concepts and hooks are developed proactively rather than waiting for someone else to provide ideas.
• Trends are identified early and translated into relevant opportunities for the brand.
• Social media engagement, reach, followers, shares, watch time, and other key organic metrics consistently improve.
• Winning content formats are identified, repeated, tested, and scaled.
• Underperforming content is analyzed and improved rather than repeatedly recreated.
• Leadership does not need to constantly tell you what to create next.
• Our organic social strategy becomes increasingly organized, consistent, and scalable.

Key Responsibilities
1) Organic Social Media Strategy
• Own and continuously improve TopFoxx's organic strategy across TikTok, Instagram, and other relevant social platforms.
• Develop content pillars, recurring formats, series, campaigns, and testing strategies.
• Determine what types of content TopFoxx should create and why.
• Balance brand-building, entertainment, education, product storytelling, trends, community engagement, and conversion-focused content.
• Build content calendars while remaining adaptable enough to react quickly to trends and cultural moments.
• Identify opportunities to grow reach, engagement, followers, community, and organic revenue.
• Continuously bring new ideas and recommendations rather than waiting for direction. 2) Short-Form Video Editing & Content Production
• Edit a high volume of short-form videos for TikTok, Instagram Reels, and other social platforms.
• Turn raw footage, UGC, product footage,



creator content, trends, and existing assets into engaging social content.
• Create strong opening hooks that earn attention within the first few seconds.
• Edit for pacing, retention, storytelling, emotion, humor, clarity, and platform-native viewing behavior.
• Add captions, on-screen text, graphics, music, sound effects, transitions, and other creative elements when appropriate.
• Create multiple versions of strong concepts to test different hooks, structures, lengths, and executions.
• Review your own work carefully before submitting or publishing it.
• Maintain strong quality while producing content quickly and consistently. 3) Trends, Culture & Social Research
• Stay deeply aware of what is happening on TikTok, Instagram, and the broader social media landscape.
• Follow relevant creators, brands, formats, memes, conversations, sounds, editing styles, and emerging trends.
• Stay current with U.
S. culture and conversations relevant to our audience.
• Research trends proactively rather than relying on the team to send them to you.
• Determine which trends make sense for TopFoxx and which ones do not.
• Translate trends into original concepts instead of simply copying what another brand or creator has done.
• Identify emerging opportunities early enough for TopFoxx to participate while they are still relevant. 4) Concepts, Hooks & Storytelling
• Develop original concepts for product, lifestyle, educational, entertaining, relatable, founder-led, creator-led, and trend-driven content.
• Write strong hooks, captions, on-screen text, and short-form scripts.
• Turn product features into interesting stories, problems, benefits, demonstrations, or conversations.
• Find creative ways to showcase products without making every post feel like an advertisement.
• Develop recurring series and recognizable formats that audiences can associate with TopFoxx.
• Use humor, curiosity, emotion, relatability, storytelling, and cultural relevance to make content more engaging.
• Continuously build and maintain a pipeline of content ideas. 5) Social Listening & Competitive Research
• Monitor competitors, creators, fashion brands, beauty brands, lifestyle brands, and strong social-first companies.
• Analyze what content is performing well and identify why.
• Research comments, customer questions, reviews, UGC, and community conversations for content opportunities.
• Identify gaps in competitor content that TopFoxx can take advantage of.
• Maintain organized inspiration, trend, hook, and concept libraries.
• Bring relevant examples and insights to the team with recommendations for how we can use them. 6) Publishing & Community Awareness
• Help manage the organic content calendar across social platforms.
• Publish or coordinate content according to the agreed schedule.
• Write captions and select appropriate hashtags, sounds, tags, and platform-specific elements.
• Ensure content is formatted and optimized appropriately for each platform.
• Monitor comments and audience reactions to understand what people are responding to.
• Use community feedback and audience behavior to inform future content. 7) Performance & Optimization




• Track organic social KPIs including reach, views, watch time, retention, engagement, shares, saves, follower growth, profile activity, and other relevant metrics.
• Identify which hooks, concepts, formats, topics, editing styles, and content series perform best.
• Analyze why individual posts succeed or fail.
• Turn performance data into specific recommendations for future content.
• Test different hooks, video lengths, formats, posting approaches, storytelling structures, and concepts.
• Scale what works and quickly move away from what does not.
• Provide clear reporting on social media performance, learnings, and next steps. 8) Brand & Creative Quality
• Ensure content feels consistent with the TopFoxx brand while still feeling native to each platform.
• Maintain strong attention to detail across editing, copy, product information, captions, spelling, and visual presentation.
• Understand when content needs to look polished and when a more authentic, low-production approach will perform better.
• Protect brand quality without making the content feel overly corporate or disconnected from social culture.
• Review content carefully before it goes live. What We're Looking For Must-haves:
• 2+ years of experience in social media management, content creation, video editing, organic social strategy, or a closely related role.
• Strong understanding of TikTok and Instagram organic content.
• Strong short-form video editing skills.
• Ability to independently develop concepts, hooks, and content ideas.
• Ability to research U.
S. culture and trends proactively and translate them into relevant content.
• Strong storytelling instincts and creative judgment.
• Ability to analyze social media performance and use data to improve future content.
• Excellent written and verbal English.
• Exceptional attention to detail.
• Strong ownership and initiative.
• Ability to work independently without waiting for constant instructions.
• Comfortable receiving feedback, improving quickly, and holding your own work to a high standard. Preferred:
• Professional video editing experience using Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, After Effects, or similar software.
• Experience beyond basic CapCut editing.
• Experience managing organic social media for a DTC, e-commerce, fashion, beauty, lifestyle, or consumer brand.
• Experience growing TikTok or Instagram accounts organically.
• Experience working with UGC, creators, influencers, and product-focused content.
• Basic graphic design or motion graphics skills.
• Experience with Shopify or TikTok Shop.
• Experience creating content that contributes directly to e-commerce sales. Exceptional social media strategists should still apply even if their professional video editing experience is more limited. What You Get
• $1200 to $1800 USD per month plus performance bonuses, based on experience.
• Fully remote role with flexible hours around 9 AM to 6 PM Eastern.
• High ownership over TopFoxx's organic social media strategy and execution.
• Opportunity to experiment, test ideas, and directly influence the growth of a global e-commerce brand.
• Free TopFoxx products.
• Paid time off. As a fully remote team, TopFoxx uses Time Doctor during

working hours
for international team members. Time Doctor is a time-tracking and productivity tool that records hours worked and takes periodic screenshots while the timer is running. For this full-time role, it is used to verify and track the expected 8-hour workday.

📌 Social Media Manager (Colombia)
🏢 Topfoxx
📍 Colombia