Who We Are
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results – driven by integrity, autonomy, and grit. Our services include SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. At Power Digital, we hyper‑focus on helping brands drive revenue growth and brand recognition, ultimately delivering irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first‑party data, simplifying investment planning for marketing and diligence in M&A; – putting marketers in a strategic seat at the table and providing value in unparalleled ways. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts, and technologists challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A Day In The Life

The Senior ABM Strategist leads B2B account‑based marketing and go‑to‑market strategy across complex client accounts, with a strong emphasis on 6sense, Clay,



audience strategy, account prioritization, and activation‑ready planning. This role helps clients clarify who they should be targeting, why those audiences matter, how to prioritize them, and how to activate against them across marketing and sales. This person is both strategic and hands‑on. One day, they may be leading a client through ICP, persona, buying committee, or target account recommendations. The next, they may be pressure‑testing 6sense segment logic, advising on 6QA and buying stage strategy, building or QAing a TAL in Clay, or translating account insights into paid media, sales enablement, and campaign recommendations. The Senior ABM Strategist is highly client‑facing and must be comfortable turning ambiguous B2B challenges into clear plans, usable frameworks, activation‑ready audiences, and confident next steps. They understand long sales cycles, buying committees, account‑based motions, and the importance of aligning marketing, sales, RevOps, and client stakeholders around a shared GTM strategy.

Role Requirements

- Lead B2B GTM and ABM strategy across ICP development, persona development, buying committee mapping, account prioritization, TAL development, campaign planning, and activation strategy.
- Own 6sense strategy across applicable clients, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring,



intent data, activation workflows, and reporting implications.
- Use Clay to support account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows.
- Translate client business goals, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into clear GTM recommendations.
- Build and pressure-test ICPs, personas, TALs, account tiers, and campaign strategies to ensure they are commercially relevant, defensible, and actionable.
- Develop ABM strategies for strategic, enterprise, and named-account motions, including 1:1, 1:few, and 1:many account-based programs.
- Build account prioritization frameworks using firmographic, technographic, intent, engagement, sales, CRM, and revenue data.
- Identify gaps in client data, targeting logic, lifecycle stages, sales process, platform setup, or marketing activation that may limit GTM performance.
- Partner with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to translate ABM strategy into integrated activation plans.
- Develop sales enablement recommendations, messaging themes, account plays, and buying committee insights to support GTM execution.
- Lead client-facing strategy conversations, including discovery calls, deliverable presentations, prioritization discussions, and performance readouts.
- Simplify complex B2B strategy, data, and tooling concepts into clear recommendations and next steps for clients and internal teams.
- Complete new business appraisals and support sales opportunities where B2B, ABM, 6sense, Clay, ICP, TAL, or GTM expertise is need

📌 Senior ABM Strategist (Colombia)
🏢 Power Digital Marketing
📍 Colombia