We're seeking a Lead Engagement Specialist to manage and nurture leads exploring business coaching and franchise opportunities. This role focuses on maintaining an active lead pipeline through personalized outreach, consistent follow-up, and effective lead management in HubSpot.

You’ll play a key role in keeping prospects engaged throughout their exploration journey, responding to early questions, identifying signals of interest or hesitation, and helping them feel comfortable taking the next step. As leads become ready for a deeper conversation, you’ll qualify their readiness and schedule appointments directly with the Senior Specialist.

Through thoughtful communication, strong organization, and consistent follow-through, you’ll help keep the pipeline moving while ensuring each prospect receives a personalized and positive experience.

Location

Location: Must be in Colombia – Remote.

Environment

Environment: Colombian and International Teams.

Language

Language: Advanced English (B2+–C1).

Timezone

Timezone: Monday to Friday – 8:00 AM–5:00 PM CST.

Contract

Contract: Full-time contract.

Requirements

- Education: Bachelor's Degree in Human Resources, Business Administration, Marketing, or related fields is a plus.
- Experience: 1–2 years of experience in lead nurturing, client engagement, prospect follow-up, appointment setting, or a similar role. Hands-on experience using LinkedIn Recruiter is required.
- Skills: Experience managing leads or prospect relationships, preferably using HubSpot or a similar CRM. Excellent written English, professional communication, personalized outreach, follow-up, organization, and pipeline management skills.



Experience with Microsoft Business Suite and Google Business Suite is preferred but not required.

Responsibilities

Candidate Research & Talent Sourcing

- Review the active lead list in HubSpot to identify prospects due for a touchpoint.
- Review previous interactions and continue conversations from where they left off.
- Organize leads by their current stage, engagement status, and follow-up needs.
- Manage multiple prospect relationships simultaneously, ensuring each receives appropriate and timely attention.

Outbound Candidate Engagement

- Reach out to leads through text messages and other approved communication channels.
- Personalize messages based on each lead's previous interactions, interests, and stage in their franchise exploration journey.
- Re-engage leads who have become inactive or stopped responding.
- Answer early questions and provide approved information about the franchise exploration process.
- Keep franchise exploration top of mind through thoughtful, consistent follow-up without being pushy.
- Recognize when to follow up and when to give a prospect space.

Candidate Qualification & Nurturing

- Monitor leads' responses and identify signs of interest, hesitation, or readiness for a deeper conversation.
- Assess whether a lead is ready to take the next step based on established qualification criteria.
- Nurture leads at different stages of their exploration journey,



helping them feel comfortable moving forward.
- Respond to questions within the scope of the role and use approved information when discussing the opportunity.
- Maintain positive, professional relationships with leads, including those who are not yet ready to schedule a call.

Appointment Setting & Handoff

- Schedule qualified and interested leads directly onto the Senior Specialist's calendar.
- Coordinate appointments based on the lead's readiness and the Senior Specialist's availability.
- Ensure the Senior Specialist has relevant context from the lead's interactions and engagement history.
- Record appointment details and relevant updates in HubSpot.
- Track appointment outcomes and follow up as appropriate based on the team's process.
- Log outreach, responses, conversations, follow-up activities, and status changes in HubSpot.
- Keep lead records accurate and up to date so that interactions and next steps are clearly documented.
- Ensure no lead is overlooked by maintaining organized follow-up tasks and pipeline records.
- Handle lead information in accordance with appropriate confidentiality and data-handling standards.

Performance and Improvement

- Work toward established goals for lead engagement, follow-up consistency, qualified appointments, and pipeline management.
- Maintain a steady and organized cadence of outreach and follow-up across an active list of leads.
- Monitor lead responses, engagement, and appointment outcomes to identify opportunities for improvement.
- Keep HubSpot records and lead statuses accurate and current.
- Apply coaching and feedback to improve the quality and effectiveness of lead interactions.

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📌 Lead Engagement Specialist (Colombia)
🏢 DOXA Talent
📍 Colombia