- Full-time
- Travel: 0-10
- Organization: Red Bull Colombia
- Job type: Permanent

Company Description

Bringfullsupport to theNational Key Account Managerwiththe development, implementation & tracking of Red Bull’s sales strategyfor the KA business and with a special focus on Impulse channel and middle high potential accounts. Thereby delivering sales,volume& profitabilitytargets forthese middle size accounts and Impulsechannelare crucial responsibilities.

This role requires a ‘hands-on’person& team playerin order toexecute and properly align with internal and externalcostumersin the Master DPs commercialteamsaggressive goalsalready settled for the KA business& deliveries on key initiatives.

The NationalKeyAccountspecialistneedsto executeand support themedium-term vision designed by the KA Manager, based onthoroughunderstanding of customers,trends& opportunitieswith attention to detail. The person needs to feel comfortablecommunicating and aligningthis vision with internal and externalcostumers,getting feedback,identifying & exploiting opportunities &to; achievebusiness advantages. Sharing best practices with colleagues & customers which enable Red Bull to gain competitor advantage is a matter of course. A creative,analytical& challengingpersonality, oriented towards actions, whois able tobuild strong strategic customer relationships &to; collaboratewithin the company cross-functional & international.

Job Description

STRATEGY

Support KAManageronthe implementation of Red Bull’s commercial strategy at all key customers.

Executeshort & mid-term customer strategies in line with the overall national sales policyand with a special focus onMid-sizeaccounts with a high potential and Impulse channel.





Implement national price strategies accordinglyinMid-sizeaccounts with high potential andImpulsechannel.

ANALYSIS & PLANNING

Continuously plan sales forecast & prepare trade spend budget to hit profitability targets.

Develop annual business & effective promotion planswithmid sizeaccounts with high volume potential and impulse channel.

Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy.

Produce excellent conceptual selling decks &establishRed; Bull as the category leader.

EXECUTION

Conduct & lead yearly negotiation process at keymid sizecustomersmainlyinthe modern trade and Impulse channels.

Agree with customer on Red Bull’s Perfect Store concept.

TRACKING

Continuously track & adjust volume & profitability targets by using existing sales reports.

Prepare & discuss success of executed plans (e.g.promotions) with customer & show Red Bull’s contribution tocustomer’s business.

Use the Perfect Store Audit to manage the execution in store effectively.

COLLABORATION

Continually search to understand customer needs better & respond withprogrammes(in line with the brand equity) that are mutually beneficial.

Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth.





Strive for Category Captaincy with key strategic retailers within the energy category.

Build strong intercompany networks &establisha; close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells.

Qualifications

- University Degree, preferably Economics/Business Administration.

A proventrack recordof5years professional experience in Key Accountexecution and negotiation&/or Field Force Management, ideally with FMCG/beverage background.

ExperiencesupportingCategory Management preferred.

Cross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory).

Excellent network of existing contacts & trade relationships.

Strategic ability:Can develop specific, valuable, innovative & commercially focused strategies but also grasp the ‘bigger picture’.

Commercial acumen:Understanding ofsales processes & financial systems. Strategic & innovative commercial awareness. Ideally can work with SAP/BI to plan & track sales results.

Analytical skills:Planningandnegotiation skills with anunderstanding of financialbottom lineimplications of sales & marketing decisions. Able toanalysesales & customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer & Red Bull.

Negotiation experienced:Successful front line retail negotiation experience & problem-solving skills.

Presentation skills:Demonstrategreat presentation skills that provide highly relevant & commerciallyviablestrategies or processes in a clear, concise & empowering way.

Linguistic skills:Strong command of English. Other languages useful too.

📌 Key Account Specialist (Bogotá)
🏢 Red Bull
📍 Bogotá