We are a full-service agency and content studio dedicated to helping companies thrive through strategy, creativity, technology services, and human talent. We combine innovative thinking, technology, and multidisciplinary expertise to create outstanding digital solutions for our clients.

Job Purpose:

We are seeking a highly skilled, strategic, and data-driven Search Lead with advanced expertise in Search Engine Optimization (SEO), Technical SEO, AI Search Optimization, and Search Analytics, who is fully bilingual in Spanish and English.

The Search Lead will be responsible for leading the development and execution of data-driven Search strategies across client accounts, transforming consumer search behavior, user intent, performance data, and market insights into actionable recommendations that drive organic growth, brand visibility, and measurable business outcomes.

This role requires strong technical SEO expertise, a solid understanding of evolving search technologies and AI-powered search experiences, advanced analytical capabilities, and the ability to lead multidisciplinary initiatives and Search team members. The adecuado candidate combines strategic thinking, hands-on SEO knowledge, data storytelling, and strong client-facing communication skills to identify growth opportunities, oversee high-quality deliverables, and translate complex findings into clear strategic roadmaps.

- Location: 100% Remote, open to candidates based in Nicaragua, Costa Rica, Mexico, Colombia.
- Schedule: Monday to Friday, 8:00 AM to 5:00 PM Nicaragua Time.
- Language Proficiency: Advanced Spanish and English proficiency in written and verbal communication.
- Availability: Immediate availability preferred

Key Responsibilities & Duties:





- Lead the development and execution of comprehensive, data-driven Search and SEO strategies across client accounts, aligning initiatives with business objectives and organic growth opportunities.
- Develop and oversee organic search strategies encompassing keyword research, user intent, content optimization, technical SEO, information architecture, and competitive analysis.
- Analyze consumer search behavior, customer journeys, keyword demand, SERP features, and market trends to identify opportunities and translate findings into actionable strategic roadmaps.
- Define SEO priorities based on business impact, technical complexity, resource availability, and implementation requirements.
- Establish Search KPIs and measurement frameworks to evaluate organic visibility, rankings, traffic quality, engagement, conversions, and overall business performance.
- Lead SEO planning and execution for website migrations, including platform-to-platform migrations, CMS transitions, domain changes, website redesigns, and major site restructuring initiatives.
- Collaborate with development, content, analytics, and project management teams to assess migration risks, define technical requirements, validate implementation, and monitor post-migration SEO performance.
- Drive strategic initiatives across technical SEO, content strategy,



AI Search Optimization, and SEO/SEM integration, adapting recommendations to emerging technologies and evolving search behaviors.
- Oversee Search projects and team deliverables, providing strategic direction, feedback, and support while ensuring quality, accountability, and alignment with client expectations.
- Develop and present data-driven insights, performance reports, and strategic recommendations to senior internal and external stakeholders, translating complex findings into clear business opportunities.
- Support new business pitches and RFPs, identifying opportunities to expand organic growth services and strengthen existing client relationships.

Academic Background:

- Bachelor’s degree in Marketing, Advertising, Communications, Business, Digital Media, Data Analytics, Information Technology, or a related field, or equivalent relevant professional experience.
- Professional certifications in SEO, Search Marketing, Digital Analytics, or related disciplines are valued.

Required Skills & Experience:

- 6+ years of professional experience developing, executing, and leading SEO and organic Search strategies for brands or client accounts.
- Strong expertise in Technical SEO, including crawlability, indexability, website architecture, internal linking, structured data, canonicalization, redirects, and technical website optimization.
- Advanced knowledge of keyword research, search intent, consumer behavior, competitive analysis, on-page SEO, content optimization, and organic growth strategies.
- Strong understanding of SEO performance measurement, organic traffic analysis, keyword visibility, conversion optimization

📌 Search Lead (Colombia)
🏢 Boombit
📍 Colombia