30 oct
|
Unicorn Moving & Storage
|
Colombia
30 oct
Unicorn Moving & Storage
Colombia
Head of Digital Growth & AI Search – U.
S. Market (Fluent English)
Location:
Colombia | Bogotá preferred, remote considered Compensation: $4,500 USD/month + performance bonuses Employment: Full-time English: Fluent professional English (C1+) required Shortlisted candidates complete a paid one-week project Applications without real numbers won't move forward. Work U.
S. Central business hours Bogotá office space available. The Opportunity Unicorn Moving & Storage is a well-established, award-winning moving company based in Austin, Texas. We're expanding our digital growth capabilities across three U.
S. brands:
• Unicorn Moving & Storage – Residential and commercial moving
• Bluepoint Moving & Logistics – Commercial moving and logistics
• Unicorn Property Services – Cleaning, property maintenance, and home services We're looking for an exceptional, hands-on digital marketing expert who has successfully grown U.
S. businesses and wants the opportunity to own digital growth across all three brands. This is not a traditional marketing manager position. We're looking for someone who understands the entire digital acquisition ecosystem, knows how to execute independently, and is obsessed with measurable business growth. You'll work directly with company leadership, have significant autonomy, and help shape the future of our digital strategy. What You'll Own SEO, Local SEO & Google Maps
• Lead technical SEO, organic search, and local search strategies.
• Optimize Google Business Profiles, local rankings, and geographic visibility.
• Manage keyword strategy, content optimization, backlinks, structured data, and competitor analysis.
• Identify opportunities to outrank competitors in competitive U.
S. markets. AI Search & Answer Engine Optimization (AEO)
• Develop strategies to improve visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, and emerging AI platforms.
• Stay ahead of AI-driven changes in search and customer discovery.
• Implement modern AI tools, automation, and emerging marketing techniques. PPC & Paid Acquisition
• Personally build, manage, and optimize Google Ads, Local Services Ads, Meta Ads, and remarketing campaigns.
• Own budgets, bidding, targeting, landing pages, and conversion tracking.
• Optimize campaigns for qualified leads, customer acquisition cost, and booked revenue. Website Management & Conversion Optimization
• Own the performance of three company websites.
• Manage technical improvements, landing pages, website content, and conversion optimization.
• Troubleshoot website issues and coordinate specialized development support when necessary. Social Media & Content
• Develop and execute organic and paid social media strategies.
• Create and optimize content that builds brand authority, generates engagement, and supports lead generation.
• Leverage AI tools to streamline content production and publishing. Analytics, Reporting & Growth Strategy
• Manage GA4, Google Tag Manager, Search Console, call tracking, and CRM attribution.
• Track performance from first click to qualified lead to booked revenue.
• Build dashboards that clearly demonstrate marketing ROI.
• Continuously analyze competitors, test new strategies, and identify growth opportunities across all three brands. Who We're Looking For Required:
• 7+ years of hands-on digital marketing experience.
• Fluent professional English (C1 or higher).
• Demonstrated success marketing to U.
S. customers.
• Strong expertise in SEO, Google Ads, local search, paid social, and conversion optimization.
• Experience managing substantial advertising budgets and improving measurable business outcomes.
• Technical knowledge of website management, GA4, GTM, and marketing attribution.
• Experience using AI tools and understanding emerging AI search trends.
• Ability to work independently and personally execute marketing initiatives.
• Strong analytical thinking, accountability, and communication skills. Highly Preferred:
• Experience at a high-performing digital marketing agency serving U.
S. clients.
• Proven involvement in scaling a business from an early stage to several million dollars in annual revenue.
• Experience marketing home services, moving companies, logistics, or other local lead-generation businesses.
• Demonstrated success improving organic rankings, paid acquisition efficiency, and conversion rates.
• Experience managing multiple brands or business units.
What Makes This Opportunity Different You'll initially be our sole dedicated digital marketing professional across three growing companies. This means you'll have ownership of strategy and execution—not simply manage outside agencies or supervise a team. We're looking for someone who knows how to prioritize, automate, implement, and deliver results. Specialized external support may be available when justified, but you must be comfortable doing the core work yourself. You'll have direct access to leadership, the freedom to challenge existing strategies, and the opportunity to build a sophisticated digital growth operation from the ground up. What Success Looks Like First 90 days:
• Complete a comprehensive audit of all three brands.
• Identify our biggest SEO, PPC, AI search, website, and conversion opportunities.
• Establish reliable tracking and reporting across our marketing channels.
• Develop and begin executing a prioritized growth roadmap.
• Deliver measurable improvements in our highest-priority opportunities. First 12 months:
• Increase qualified leads and attributable booked revenue.
• Strengthen organic, local, and AI search visibility.
• Improve acquisition efficiency and website conversion rates.
• Build scalable, repeatable digital marketing systems across all three businesses. Compensation & Benefits
• $3,000–$4,500 USD monthly base compensation, depending on experience.
• Performance-based bonuses tied to measurable results.
• Direct access to executive leadership.
• High autonomy and decision-making responsibility.
• Opportunities for professional growth as our companies expand.
• Modern marketing technology and AI tools.
• Bogotá office available; remote candidates throughout Colombia considered.
How to Apply
Please submit your resume in English and include:
• Two examples of U.
S. businesses you've helped grow, including measurable results.
• Your direct contribution to SEO, PPC, or digital acquisition performance.
• An example of a campaign or growth strategy you personally executed, including budget and business impact.
• Your experience with AI search, automation, or emerging marketing technologies.
• Your expected compensation and availability. We care more about proven results than impressive job titles.
• If you've successfully built digital growth engines before and want the opportunity to take ownership of three U.
S. brands, we'd love to hear from you.
📌 Head of Digital Growth (Colombia)
🏢 Unicorn Moving & Storage
📍 Colombia