Head of Creative Strategy

About the Company

Open English is an online English learning platform helping people across Latin America expand their opportunities through English. We have an established brand and an opportunity to reach audiences in entirely new ways. We’re looking for someone who sees that foundation and immediately starts building what comes next.

The Opportunity

Own Open English’s overall creative strategy across all platforms and help drive our next stage of growth.

We’re looking for someone with exceptional creative instincts, analytical depth, and a relentless drive to execute. You understand what an audience wants to see, what makes someone act, and how that action translates into business results.

Working with creative, growth, and marketing partners, you’ll turn ideas into briefs, campaigns, and experiments. You’ll stay close to the work, move quickly from concept to launch, and build a high volume of strong content that gets better as you learn.

You’ll use AI to accelerate execution, including building dashboards and workflows that connect content performance to business outcomes. Experience creating and iterating on content with AI is a strong plus.

We care more about the quality of your work than your previous title or years of experience. You must bring the judgment to make consequential decisions and the ability to take ownership from idea through outcome.

This Could Be a Fit If

- You understand the audience deeply. You turn customer motivations, objections, and cultural insights into creative that earns attention and drives action.
- You connect creative to business outcomes. You know how your work affects conversion, acquisition costs, lead quality,



and revenue, and you use those results to make better decisions.
- You use creative to drive growth. You test boldly, learn quickly, and scale what works. You bring strong Meta experience and the range to build across TikTok and other platforms.
- You turn strategy into work that ships. You’re a content obsessive with high standards and high output. You develop concepts, sharpen briefs and scripts, and keep work moving from idea to launch.
- You bring ideas and build them. You see opportunities before they’re obvious, back your judgment, and take bold, considered bets. You turn "what if" into something we can put into market.
- You spot problems early and solve them. You anticipate bottlenecks, create options, and make things happen with the resources available. You bring grit, resourcefulness, and a run-through-walls mindset.
- You build with AI. You create dashboards, automate analysis, and turn performance data into action. AI content creation, coding, and other technical skills are a plus.
- You bring range and ownership. Ideally, you’ve worked across agency clients in DTC and B2B, including consumer brands or apps. You thrive through change, own the outcome, and change course when the evidence calls for it.

This Role Is Not a Fit for You If

- You want to direct creative strategy without staying close to execution.
- You measure success through content volume or engagement without connecting it to business results.
- You need a finished playbook, idóneo resources, or certainty before moving.
- You wait for someone else to solve problems affecting your work.
- You defend your original idea when the evidence says to change it.

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📌 Head of Creative Strategy (Bogotá)
🏢 Gabriel Talent Consulting
📍 Bogotá