Fractional Pipeline Growth Lead at Market Veep?

Lead our PPC team and drive demand generation strategy across multiple clientaccounts. Set the direction, raise the bar, and step in when an account needs a senior voice. Here’s what you’ll focus on:

Overarching Lead Generation Strategy

Set the overarching demand generation strategy, goals, and KPIs for our clients. Define standards for channel mix, audience strategy, offers, budget allocation, and testing across Google Ads, LinkedIn Ads, and Meta Ads, and ensure every account workstoward measurable lead and pipeline goals.

Hire, coach, and performance manage our team of PPC Strategists and Specialists. Review account work, provide direct feedback, and build a team that grows in skill and deliversconsistent, high-quality results.

Serve as the senior escalation point when an account is underperforming or a client relationship needs attention. Join client calls to present strategy, lead difficult conversations, and help PPC Strategists turn around at-risk accounts.

Performance Oversight & Playbooks

Monitor performance across the full portfolio: cost per lead, lead quality, conversion rates, and pipeline sourced in HubSpot. Spot patterns across accounts and turn what works into playbooks, processes, and training that thewhole team uses.

Your Professional Experience:

- 5+ years in B2B demand generation or paid media, preferably in an agency or consulting environment across multiple client accounts.
- 2+ years managing people, including hiring, coaching, and performance managing a team of paid media or marketing specialists.
- Deep PPC expertise across Google Ads plus LinkedIn Ads or Meta Ads, strong enough to audit any account, diagnose problems quickly, and teach others how to fix them.
- Experience setting demand generation goals and KPIs and holding a team accountable to them across a portfolio of accounts.
- Advanced HubSpot experience, including lead scoring, lifecycle stages,



and attribution reporting that ties paid programs to pipeline.
- Executive presence and calm under pressure: you handle client escalations, join calls with client leadership, and turn tough conversations into a clear plan.

What You’re Obsessed With:

- Driving measurable results for every client, from leads to pipeline to revenue.
Lead quality over lead volume, every time.
- Developing people andhelping each PPC Strategist get better every month.
Spotting patterns across accounts that one account manager alone would miss.
- Turning an at-risk account into a long-term partnership.
- Clear goals, clear KPIs, and a team that knows exactly where it stands.
- Building playbooks and processes that make the whole team stronger.

A Day in the Life…

You start your day reviewing performance across all client accounts: spend, cost per lead, lead quality, and pipeline in HubSpot. Two accounts are trending below goal, so you flag them for the PPC Strategists who own them and set time to dig in together.

By mid-morning, you're in a one-on-one, coaching a PPC Strategist through a campaign restructure and a tough client conversation ahead. After lunch, you join a client call on an escalated account, reset expectations with their leadership, and agree on a recovery plan. Later, you review interview notes for an open PPC Strategist seat and update the team's testing roadmap based on what's working across accounts.

You wrap up by turning a recent win into a playbook the whole team can use. Your role combines strategic leadership, people development,



and client partnership to ensureevery account hits its demand generation goals.

A quick conversation to get to know each other and discuss your background.

2

Team Interview (45–60 minutes)

Meet with the team to explore culture fit and alignment with our core values, along with a brief ads platform demo.

3

Reference Check & Offer

Final step where references are verified and an offer is extended.

FRACTIONAL

Flexibility & Balance

Balance

Fit your workload to your lifestyle needs.

Flexible Hours

Determine your own working hours.

100% Remote

Work from anywhere in the world.

W2 or 1099

Flexibility to choose your work style.

Steady Projects

Repeatable HubSpot projects.

Receive clients completely post-sale.

Work closely with our in-house experts.

Culture

Join happy hours, team chats, and more.

Balance

Fit your workload to your lifestyle needs.

Versátil Hours

Determine your own working hours.

100% Remote

Work from anywhere in the world.

W2 or 1099

Flexibility to choose your work style.

Steady Projects

Repeatable HubSpot projects.

Receive clients completely post-sale.

Work closely with our in-house experts.

Culture

Join happy hours, team chats, and more.

Balance

Fit your workload to your lifestyle needs.

We focus on people

People first, always. Our culture of trust and support is why these recognitions matter.

FAQs

What does “fractional” mean at Market Veep?

Is this a W2 or 1099 role?

Are there required working hours?

Will I need to find my own clients or sell my services? Can I use my company name?

Can I work on other freelance or consulting projects at the same time?

Will this position turn into a full-time position?

How many hours will I be assigned per month?

Does this role require client-facing meetings?

What’s the difference between a Pipeline Growth Lead and a PPC Strategist at Market Veep?

What does success look like for a Pipeline Growth Lead?

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📌 DEMAND GENERATION STRATEGY LEAD (Colombia)
🏢 Market Veep
📍 Colombia