Responsibilities:

1. Communications and PR planning

- - Prepare the annual communications and PR plan and the PR plan of each product launch, aligned with business objectives, the commercial calendar and the narrative and toolkits issued by HQ and RHQ, and present them with rationale, timeline and estimated budget.
- - Adapt integral and regional key messages, Q&A; and press toolkits to the Colombian market, preserving the consistency of the core narrative.
- - Run, with the PR agency, the always-on editorial plan between launches: product stories, technology explainers, company milestones, data and trend angles.
- - Monitor the media landscape and the communications activity of competitors and report the findings relevant to HONOR's plan.
- - Prepare the communications inputs for reporting to local top management, RHQ and HQ.

2. Product PR, technical product communication and launches

- - Lead the PR execution of each product launch across its phases (pre-announcement, announcement, availability and sustain), coordinating the internal and external stakeholders.
- - Lead technical product communication: translate specifications and technologies into accurate and verifiable explanations for media, reviewers, tech KOLs and internal teams.
- - Prepare the local product brief of each launch (specifications, key features, substantiated claims, key messages, competitive reference, availability), and keep it updated.
- - Produce, jointly with the PR agency, press releases, press kits, product sheets, Q&A; and briefing materials.
- - Manage embargoes and confidential product information: embargoed pre-briefings with tier-1 media, embargo agreements, controlled distribution of materials and a log of recipients.

3. Media relations,



press office and paid PR

- - Act as the primary point of contact and source of information for the main general, business, lifestyle and technology media in Colombia, building working relationships at editor and journalist level.
- - Maintain the media database (outlets, contacts, beats, tier, coverage history) in line with personal-data requirements.
- - Run the press office: media inquiries, interview requests and answers based on approved messages.
- - Generate pitches, story angles, interviews and editorial opportunities.
- - Manage paid PR end to end: propose outlets, formats and placements; request and compare proposals; negotiate prices and conditions jointly with Procurement (PQD); coordinate content and publication; and verify delivery and its identification as paid content.

4. Tech media, tech KOLs, product seeding and marketing samples

- - Manage the relationship with technology journalists, product reviewers and tech KOLs.
- - Propose the tech KOLs and reviewers for each launch with a documented rationale (audience, credibility in technology, previous performance, brand safety, history with competitors) and negotiate fees, deliverables and usage rights jointly with Procurement (PQD).
- - Brief tech KOLs and reviewers on product, key messages, embargo dates,



usage rights and the disclosure of the commercial relationship.
- - Hold responsibility for the content of contracted tech KOLs: review scripts and drafts for technical accuracy, key messages and disclosure, and follow up on publication and performance.
- - Run the product seeding and review-unit program: allocation, shipping, rotation among media and creators, loan agreements and returns.
- - Keep the register of marketing samples of the Marketing team (media, reviewers, tech KOLs, events, productions and shoots), with periodic reconciliation with Finance.
- - Coordinate with the responsible areas whenever lifestyle KOLs, UGC creators or brand ambassadors take part in press or technology-media activities; their management sits with those areas.

5. Corporate communications, executive visibility and spokespersons

- - Develop corporate content about HONOR Colombia (company milestones, local operation, after-sales service, warranty), addressing the trust topics relevant to a technology brand of Chinese origin in Colombia.
- - Propose and manage executive-visibility opportunities (interviews, profiles, forums, opinion pieces, speaking engagements) for the CEO of HONOR Colombia, the line manager and other designated spokespersons.
- - Prepare briefing books, key messages and Q&A; for every spokesperson engagement, accompany spokespersons in interviews, and organize media training directly or through the PR agency.

6. Press events and media activations

- - Plan and run press events and media activations (launch press events, media gatherings, roundtables, product experiences for media and tech KOLs, press trips): guest lists, invitations, ac

📌 Public Relations Manager (Bogotá)
🏢 HONOR Colombia
📍 Bogotá