Senior Graphic Designer (Brand & Performance Creative)

Location: Remote, Latin America
Employment Type: Full-Time, 40 hours/week
Schedule: Monday to Friday, U.S. Eastern Time alignment
Compensation: $1,900 to $2,300 USD/month
Reports To: Growth Marketing Manager

Note: A portfolio showing consumer, beauty, wellness, or DTC performance work is required.

About the Company

Our client is an early-stage beauty and personal care brand built by experienced consumer-goods operators. The brand places a high value on design craft and visual taste across digital channels and retail shelves.

Role Overview

The Senior Graphic Designer brings the brand to life across paid ads, email, social, and digital touchpoints.

This is not a theory-only branding role. You are a fast, high-output designer who understands performance creative. You can take brand guidelines and turn out ad variations, email layouts, and social visuals quickly without losing a premium look and feel.

Key Responsibilities

Performance Creative

- Design high-volume ad assets (static, carousels, text overlays, story formats) for Meta, TikTok, and Google.

Iterative Variations

- Quickly produce variations of winning concepts, adjusting hooks, color, hierarchy, and calls to action based on performance data.

Lifecycle & Retention Design

- Design responsive, modular email templates and SMS graphics with the Lifecycle/CRM Marketer.
- Make sure layouts render well on mobile.

Brand Consistency

- Keep typography, color, and product representation consistent across every digital touchpoint.

Asset Management & AI

- Maintain an organized cloud-based design library.




- Use AI tools such as Midjourney and Photoshop Generative Fill to speed up production.

Hard Skills & Qualifications

- Strong portfolio of consumer, DTC, beauty, personal care, or wellness work across paid social, email, and brand marketing.
- Direct experience designing for conversion. You understand how typography, layout, and visual hooks affect CTR and ROAS.
- Expert proficiency in Figma, Adobe Photoshop, Adobe Illustrator, and Canva.
- Able to deliver high volume on tight turnarounds with polished execution.
- Professional working English.
- Full availability during U.S. Eastern business hours.

Major advantage:

- Basic motion design, GIF creation, or short-form video editing (CapCut, Premiere Pro, After Effects).

Preferred Tools

- Figma
- Adobe Photoshop and Illustrator
- Canva
- Midjourney and Photoshop Generative Fill
- CapCut, Adobe Premiere Pro, After Effects

Soft Skills

- Fast without being sloppy.
- Strong eye for premium aesthetics.
- Takes performance feedback without ego.
- Organized with files and versions.
- Collaborative with marketing partners.

About the Idóneo Candidate

You care about craft, but you also care about results. You get a thrill when your ad variation beats the control, and you can ship ten polished versions in the time others ship two.

Beauty and wellness brands are your natural home, and your portfolio shows it.

Why This Role Matters

Every ad, email, and social post the brand puts out passes through this role. The designer protects the brand’s premium look while feeding the testing engine that drives growth.

📌 Senior Graphic Designer (Brand & Performance Creative) - 67167545132 (Bogotá)
🏢 Somewhere
📍 Bogotá