Sales Team Leader – Sales Operations & Performance Location: Medellín, Colombia

Work Mode: On-site

Contract Type: Independent Contractor / Consultant (Service Agreement)

Engagement: Full-time

Working Schedule: Monday to Friday, 8:00 AM – 5:00 PM

About the Role We are looking for a highly driven, operationally focused Sales Team Leader to lead, supervise, and drive the performance of our sales team.

This is not a traditional sales representative position. We are looking for someone who knows how to manage salespeople, establish clear targets, monitor performance metrics, identify weaknesses, and implement strategies to improve results.

The idóneo candidate is a strong leader who can maintain discipline, push the team toward ambitious goals, provide daily guidance, and ensure that every sales representative is actively managing their pipeline and following up with prospects.

We need someone who takes ownership of the team's performance, understands the numbers, and knows how to turn sales strategies into measurable results.

Key Responsibilities1.

Sales Team

Leadership &

• Performance Management

- Lead, supervise, and motivate the sales team to achieve individual and collective sales targets.
- Establish clear daily, weekly, and monthly performance expectations.
- Conduct daily follow-ups with sales representatives to ensure consistent execution.
- Maintain a strong leadership presence and create a performance-driven sales culture.
- Hold team members accountable for their activities, results, and commitments.
- Identify underperforming sales representatives and implement corrective action plans.
- Provide continuous coaching, feedback, and guidance to improve individual performance.
- Ensure sales representatives remain focused on their priorities and commercial objectives.

2.

Sales

Operations &

• KPI Management

- Monitor and analyze key sales performance indicators (KPIs), including:
- Number of leads generated.
- Number of calls and outreach activities.
- Contact and conversion rates.
- Follow-up completion rates.
- Pipeline activity and progression.
- New customer acquisition.
- Sales target achievement.
- Active customer conversion.
- Prepare daily, weekly, and monthly sales performance reports.
- Maintain accurate tracking of sales activities, pipeline status, and team productivity.
- Identify performance gaps and recommend actionable solutions.
- Use data and metrics to make decisions and improve sales efficiency.
- Establish performance dashboards and reporting routines.
- Ensure the team understands its targets and progress toward achieving them.

3.

Sales

Strategy &





• Execution

- Develop and implement strategies to improve sales performance and conversion rates.
- Provide sales representatives with practical strategies, scripts, approaches, and techniques to improve their results.
- Identify opportunities to improve prospecting, lead management, and customer engagement.
- Establish structured sales processes and ensure the team follows them consistently.
- Analyze what is working and what is not working, and adjust strategies accordingly.
- Support the team in overcoming objections and improving sales conversations.
- Ensure sales representatives understand their targets, priorities, and expected outcomes.
- Drive execution of commercial strategies through consistent monitoring and follow-up.

4.

Pipeline

Management &

• Follow-Up

- Ensure every sales representative maintains an active and properly managed pipeline.
- Review prospect activity and follow-up schedules on a daily basis.
- Ensure leads are contacted promptly and opportunities are not neglected.
- Monitor pending prospects, stalled opportunities, and incomplete follow-ups.
- Push the team to maintain consistent communication with potential customers.
- Identify opportunities that require additional support or strategic intervention.
- Ensure CRM information is updated, accurate, and actionable.
- Establish follow-up standards and ensure compliance across the team.

5. Coaching, Training &

• Accountability

- Conduct regular individual performance reviews and team meetings.
- Provide hands-on coaching to improve sales techniques and productivity.
- Train sales representatives on sales processes, prospecting, objection handling, and closing strategies.
- Establish improvement plans for team members who are not meeting expectations.
- Recognize strong performers and encourage healthy competition within the team.
- Build a team that is disciplined, proactive, results-oriented, and accountable.
- Provide direct feedback and ensure improvement actions are implemented.
- Create a culture of continuous improvement and commercial responsibility.

Required Qualifications
- Bachelor's degree in Business Administration, Sales, Marketing, Management, or a related field.
- Minimum of 3 years of experience in sales,



with at least 1–2 years in a sales leadership, coordination, or supervisory role.
- Proven experience managing and supervising sales representatives.
- Strong understanding of sales KPIs, pipeline management, and conversion metrics.
- Experience using CRM systems and sales performance dashboards.
- Demonstrated ability to improve team performance and achieve sales targets.
- Strong analytical skills and the ability to translate data into actionable strategies.
- Excellent communication, leadership, and organizational skills.
- Ability to manage performance, establish priorities, and maintain accountability.
- Strong English communication skills are preferred.

What We Are Looking For The ideal candidate is:

A Strong Leader: Someone who knows how to guide, motivate, challenge, and hold sales representatives accountable.

Highly Operational: Someone who understands that sales performance requires daily execution, monitoring, and follow-up.

Data-Driven: Someone who makes decisions based on KPIs, performance reports, and measurable outcomes.

Proactive and Results-Oriented: Someone who does not wait for results to happen but actively pushes the team to achieve them.

Strategic: Someone who can identify problems, develop solutions, and provide practical sales strategies.

Organized: Someone who ensures that every salesperson has clear objectives, priorities, and follow-up activities.

Accountable: Someone who takes ownership of the team's performance and continuously looks for ways to improve.

What Success Looks Like in This Role

- Sales representatives consistently achieve their individual targets.
- The team maintains a structured and active sales pipeline.
- Daily sales activities and follow-ups are completed consistently.
- Sales performance is tracked through clear and reliable KPIs.
- Underperforming team members receive timely coaching and corrective guidance.
- Sales strategies are continuously improved based on performance data.
- The team operates with discipline, accountability, and a strong focus on results.

Why Join Us? This is an opportunity to take ownership of a sales team, influence commercial performance, and build a structured, results-driven sales operation.

We are looking for someone who wants to lead, develop people, improve processes, and make a measurable impact on the company's commercial growth.

If you are a sales leader who knows how to manage people, control performance, drive execution, and turn sales targets into results, we want to hear from you.

Apply now and become part of our team!

📌 Sales Team Leader – Sales Operations & Performance (Medellín)
🏢 AMA: CONEXIONES HUMANAS
📍 Medellín