Digital Marketing Lead, B2B Growth and GoHighLevel

(Hybrid, Medellín)

Arvenda is a staffing company that connects Latin American professionals with companies in the United States. We are hiring a Digital Marketing Lead to join our team in Medellín and own our growth engine.

About the role

We are looking for someone who treats growth like a system, not a guessing game. This is a hands-on leadership role that covers strategy, paid acquisition, automation in GoHighLevel, and the dashboards that prove it worked. At Arvenda, marketing is a revenue function. Your decisions are tied directly to pipeline and revenue targets, and you will have direct visibility to leadership.

Job details

Location: Hybrid, Medellín, Colombia [confirm in-office days]

Employment type: Full-time [confirm contract type]

Schedule: [confirm hours]

Compensation: up to two thousand per month base, Commissions depending on experience, plus performance commissions tied to lead generation and KPI results

What you will do

Design and run the digital growth roadmap, tied to revenue and lead generation targets

Build and scale the B2B lead engine, from capture and nurture to a qualified handoff to Sales

Plan, launch, and optimize paid campaigns on Google, Meta, and LinkedIn, owning budget and return on ad spend

Drive organic and paid search strategy to grow qualified inbound traffic

Build pipelines, nurture flows, lead scoring, and lifecycle campaigns in GoHighLevel





Create automated workflows that reduce manual work and increase conversion

Run cold email campaigns, including outreach, deliverability, and conversion

Use AI tools to speed up content, testing, and reporting

Define KPIs, build dashboards, and turn data into decisions leadership can act on

What we are looking for

Hands-on experience managing campaigns, pipelines, and automations in GoHighLevel

B2B marketing experience with U.S. companies A proven track record leading digital growth, with results you can explain using pipeline, cost per acquisition, return on ad spend, and conversion

Hands-on command of paid ads on Google, Meta, and LinkedIn, and of SEO and SEM

Practical experience using AI tools in marketing work

Intermediate English (B2), written and spoken

Based in Medellín and available for a hybrid schedule

Nice to have An active U.S. visa

Familiarity with HubSpot, Marketo, or similar automation platforms

Experience managing or mentoring a small marketing team A strong analytical mindset and comfort owning the numbers across every channel

How to apply

Apply through LinkedIn, or send your English CV to [email protected] with the subject line “Digital Marketing Lead – [Your Name]”. We never ask candidates for fees, photos, or identification documents at any stage of the process.

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