Type: Full-time role

Location : Remote position.

Salary: $8.000.000 - $10.000.000 COP

+ Benefits

Position Overview:

As a Digital Marketing Manager, you will lead the planning, optimization, and management of paid search programs across major search engines (Google & Bing) and paid social media platforms (Facebook, Instagram, LinkedIn). You will serve as the subject-matter expert, driving paid media programs success with your analytical skills and creative thinking.

Key Responsibilities

- Strategic Paid Media & SEM Development: Collaborate with the leadership team to create a scalable paid media process for our agency and clients.
- Client-Focused Solutions: Translate clients' business goals into measurable paid media strategies, driving leads and patient acquisitions.
- Relationship Building: Cultivate strong client relationships, gaining support for the company’s solutions.
- Performance Optimization: Recommend optimizations for PPC campaigns on Google, Bing, and social media platforms. Develop and implement effective bid, keyword, and targeting strategies.
- Continuous Improvement: Identify growth opportunities, test hypotheses, and scale winning strategies. Perform daily operations including bid, keyword, and audience optimization.
- Expert Guidance:



Act as the go-to expert on paid search best practices.

Qualifications

- Client Management: Ability to manage multiple clients and projects with confidence. Excellent presentation and material preparation skills.
- Performance Reporting: Ability to report on paid media performance and provide actionable recommendations.
- Search & Social Ads Expertise: Proficiency in strategy and management of social ads on Meta and search ads on Google/Bing.
- A/B Testing: Experience running tests to improve campaign performance.
- Continuous Innovation: Always looking for ways to improve and innovate.

Key Requirements

- Fluent English (level C1 ) and Spanish are required.
- 4-7 years of digital marketing management experience in an agency or similar setting.
- Medical marketing experience is preferred.
- Complete understanding of digital marketing principles including keyword research, bid optimizations, and landing page optimization.
- Strong written and verbal communication skills.
- Detail-oriented, analytical, and highly organized.
- Professional demeanor and excellent client interaction skills.
- Team player with a collaborative spirit.

📌 Digital Marketing Manager (Colombia)
🏢 Staffingabroad
📍 Colombia