Position Overview:
Horatio is looking for a driven, resourceful, and strategic Business Development Representative (BDR) with a strong hunter mentality to help grow our outbound sales pipeline.
Reporting directly to the Senior Business Development Manager, you'll play a key role in building our outbound sales motion through strategic account research, personalized prospecting, and effective opportunity qualification.
Key Responsibilities:
Strategic Account Research: Identify and prioritize high-potential accounts aligned with Horatio's idóneo customer profile (ICP).
Research company operations, growth initiatives, business challenges, and key decision-makers to uncover opportunities.
Outbound Prospecting: Execute targeted, multichannel outreach through cold calling, email, and LinkedIn.
Develop personalized messaging that connects business challenges with Horatio's value proposition.
Opportunity Identification: Leverage buying signals, hiring trends, company news, and market intelligence to identify timely opportunities and develop relevant outreach strategies
Lead Qualification:



Conduct meaningful conversations to understand prospect needs, assess fit, and generate qualified sales opportunities.
Pipeline Management: Maintain accurate prospect and activity records in HubSpot, manage follow-ups, and consistently work toward qualified meeting pipeline generation targets.
Collaboration and Optimization: Partner with Sales and Marketing to refine targeting, messaging, and outreach strategies.
Continuously test new approaches and share insights to improve results.
Required Skills/Abilities:
Advanced, near-native English proficiency
Excellent communication and interpersonal skills
Strong organizational and time management abilities
Proficiency in CRM software.
Experience with CRM, prospecting and engagement tools; HubSpot is preferred
Results-driven with a passion for exceeding targets and goals
Education and Experience:
Experience: Proven experience in outbound sales or business development roles
Bachelor's degree in Business or a related field is preferred.
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📌 Business Development Specialist (Bog) (Bogotá)
🏢 Horatio
📍 Bogotá