? Senior Associate, Planning We're looking for a Senior Associate, Planning with experience in media, advertising or digital marketing agencies to play a key role in the end-to-end media planning process. In this role, you'll develop, execute, and optimize cross-channel media plans by translating audience insights, market intelligence, and business objectives into impactful media recommendations. You'll manage campaign budgets, monitor performance and collaborate with cross-functional teams to deliver successful media campaigns for integral clients. ⭐ Responsibilities
• Develop, implement, and optimize cross-channel media plans aligned with client objectives and business goals.
• Translate client briefs, audience insights, market intelligence, and competitive trends into strategic media recommendations.
• Maintain media planning documentation, including media plans, flowcharts, budget trackers, and planning materials, ensuring accuracy and consistency.
• Prepare media plans, planning rationales, client presentations, and campaign updates.
• Manage campaign budgets, purchase orders (POs), billing activities, reconciliation processes, and investment updates with accuracy.
• Analyze audience data, campaign performance, and market trends to identify optimization opportunities and deliver actionable insights.
• Monitor campaign execution to ensure projects are delivered on time, within budget, and aligned with client objectives.
• Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution. ? Qualifications
• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• 3+ years of experience in media planning or media buying, preferably within a media, advertising, or digital marketing agency.




• Experience developing and executing cross-channel media plans.
• Experience managing campaign budgets, purchase orders (POs), billing, reconciliation, and investment updates.
• Strong understanding of media planning principles and media buying fundamentals.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Professional working proficiency in English (B2+ or higher). ? Knowledge & Skills
• Strong analytical mindset with the ability to interpret campaign performance, audience data, and market trends.
• Ability to transform data into actionable media recommendations.
• Understanding of cross-channel media planning and campaign execution.
• Knowledge of digital media performance metrics, including impressions, CTR, viewability, VCR, and other campaign KPIs.
• Excellent organizational and time management skills with the ability to manage multiple priorities in a fast-paced environment.
• High attention to detail and commitment to accuracy.
• Strong communication, presentation, and stakeholder management skills.
• Ability to collaborate effectively across cross-functional teams.
• Proactive, adaptable, and solution-oriented mindset.
• Ability to thrive in a fast-paced environment while managing competing priorities ?

What We Offer
• Full-time permanent position.
• Fully remote work environment.
• Competitive compensation and benefits package.
• Collaborative team culture.
• Opportunity to work with global clients.
• Dynamic and fast-paced work environment.
• Professional development and continuous learning opportunities. ? This is a fully remote position; however, applicants must be based in Colombia. If you're a strategic digital media professional with a passion for innovation, leadership, and delivering impactful results, we'd love to hear from you.

📌 Senior Associate, Planning (Colombia)
🏢 Omnicom Media
📍 Colombia