Senior Paid Search Manager – Google Ads & Patient Acquisition

Company: Health Loft

Engagement Type: Full-Time Independent Contractor

Location: Remote

Compensation: $4,000–$6,000 USD per month (COP$2,717,000.00- COP$19,075,500.00) depending on experience

Availability: Full or majority U.S. Central Time business hours

Reports To: CEO

About the Position

Health Loft is seeking an experienced, highly independent Senior Paid Search Manager to take full ownership of our Google Ads and Microsoft Ads programs and drive measurable improvements in patient acquisition.

Paid search is one of our primary patient acquisition channels, and we are looking for someone who can do more than manage campaigns or execute assigned tasks.

We need a strategic thinker and hands-on expert who independently identifies problems, develops solutions, makes data-driven decisions, and takes accountability for results.

The idóneo candidate has personally managed large advertising budgets, understands the complete acquisition funnel, and has a proven history of independently improving campaign performance. You will analyze the entire patient journey, from initial ad click through booked and attended appointments, to identify opportunities to improve campaign efficiency, conversion rates, and acquisition costs. This position requires someone who is proactive, analytical, resourceful, and confident enough to challenge existing strategies when the data supports a better approach.

During your initial 60–90 days, you will:

- Become familiar with Health Loft's business, patient acquisition model, advertising accounts, and existing processes.
- Conduct a comprehensive review of Google Ads, Microsoft Ads, conversion tracking, landing pages, and overall funnel performance.
- Identify inefficiencies, missed opportunities, and areas for improvement.
- Develop a prioritized optimization and testing roadmap.
- Present strategic recommendations to leadership for approval before implementation.
- Establish a clear understanding of our performance metrics and acquisition goals.

Following this initial period, you will take primary ownership of paid search strategy, optimization priorities, testing, and ongoing performance improvements, with leadership support and review as appropriate.



We are looking for someone who can confidently lead the direction of our paid search programs rather than wait for daily instructions.

Responsibilities:

- Own performance and strategy across Google Ads, Microsoft Ads and Zocdoc: structure, bidding, budgets, keywords, search terms and negatives.
- Proactively identify problems and opportunities in the account and the funnel, and turn them into a prioritized plan and testing roadmap.
- Write, test and iterate ad copy.
- Analyze landing pages and the full funnel from click to booked visit, and recommend specific changes to copy, structure and layout.
- Use Claude to draft and help build proposed landing pages and variants; no design or development background is needed.
- Post a concise end-of-day update on progress, results, blockers and what comes next.
- Evaluate and lead the expansion of Performance Max beyond search into display, YouTube and Demand Gen.
- Maintain accurate conversion tracking, focused on booked and attended appointments rather than form fills.
- Stay within healthcare advertising policies and privacy-safe tracking practices.

Requirements:

Paid Search Experience

- 5+ years of hands-on Google Ads management experience.
- Experience personally managing or serving as the primary strategic owner of Google Ads accounts spending $200,000+ USD per month.
- Demonstrated responsibility for campaign strategy, bidding decisions, budget allocation, optimization, and performance outcomes.
- Strong experience with Google Ads Search campaigns, Performance Max, and Smart Bidding.
- Hands-on Microsoft Ads experience beyond simply importing Google Ads campaigns.
- Proven ability to independently identify performance issues and implement successful improvements.

Analytics & Technical Skills

- Strong working knowledge of Google Analytics 4 (GA4).
- Experience with Google Tag Manager (GTM).
- Experience implementing or managing offline conversion tracking.




- Ability to evaluate acquisition funnels and diagnose conversion problems.
- Strong understanding of conversion rates, acquisition costs, attribution, and campaign efficiency.
- Ability to translate complex performance data into actionable recommendations.

Professional Skills

- Strong analytical thinking and independent problem-solving abilities.
- Demonstrated ability to take ownership of projects and performance outcomes.
- Excellent written English communication skills.
- Ability to communicate findings and recommendations clearly and concisely.
- Strong organizational skills and the ability to prioritize initiatives independently.
- Comfortable working directly with senior leadership.
- Willingness to challenge existing strategies when supported by data.
- Ability to maintain substantial availability during U.S. Central Time business hours.

Preferred:

- Healthcare, telehealth or other regulated lead-gen experience.
- Familiarity with GoHighLevel or similar CRM and funnel tools.
- Comfort using Claude or ChatGPT for analysis, draft copy, and building pages.

About Health Loft Health Loft, based in Chicago, Illinois, provides medical nutritional counseling from expert registered dietitians (RDs) to individuals across all 50 states. We make it easy for patients to see an RD by accepting their health insurance and offering convenient access to licensed professionals via our telehealth platform.

- Our mission: We bridge the gap between patients and the life-changing care that registered dietitians provide by strategically growing and delivering innovative medical nutrition therapy nationwide.
- Our patients: We serve a wide range of ages and conditions, including eating disorders, diabetes, PCOS, weight management, cardiovascular disease, women's health, and more.

Qualified candidates may be invited to participate in an initial screen to discuss their hands-on experience, strategic approach, and previous results. We are especially interested in candidates who can provide concrete examples of independently improving campaign performance and driving measurable business growth.

If you are an experienced paid search specialist who enjoys taking ownership, solving problems, and driving results, we would love to hear from you.

Job Types: Full-time, Contract

Work Location: Remote

📌 Senior Paid Search Manager - Google Ads & Patient Acquisition (Colombia)
🏢 Health Loft
📍 Colombia