Hire Digital is seeking an experienced Senior Creative Strategist. This is a senior, hands-on strategic role that leads performance-driven creative campaigns across paid social channels. The adecuado candidate combines strong creative vision, analytical thinking, and a deep understanding of what drives customer acquisition and e-commerce conversions. You will take ownership of the end-to-end creative production process, from research and concept development to briefing, art direction, testing, and performance optimisation.

Requirements

RESPONSIBILITIES

- Lead creative strategy for Meta and other paid social campaigns.

- Develop advertising concepts, hooks, scripts, and creative briefs.

- Oversee video editors and designers, providing art direction and quality control.

- Analyse campaign performance and optimise creative testing strategies.





- Drive creative production efficiency through AI-powered tools and workflows.

REQUIREMENTS

- At least 5+ years of experience in creative strategy, preferably with DTC brands or performance marketing agencies.

- Strong knowledge of Meta advertising, direct-response marketing, and creative performance metrics.

- Proven experience managing creative production and providing art direction.

- Strong portfolio showcasing successful campaigns and measurable results.

- Experience in fashion, apparel, or lifestyle brands preferred.

- Ability to commit to a dedicated, full-time role and work in the US time zone.

📌 Senior Creative Strategist (DTC / E-commerce) (Bogotá)
🏢 Hire Digital
📍 Bogotá