Google Ads ManagerAbout 3types

3types is a full-service digital marketing and creative agency focused on helping e-commerce, B2B, and SaaS businesses grow through data-driven marketing, creative strategy, and performance optimization.

We are looking for an experienced, results-driven Google Ads Manager who understands Google Ads inside and out and can take ownership of campaign performance across multiple client accounts.

This is not a role for someone who simply launches campaigns and monitors budgets. We need a proactive Google Ads specialist who understands what drives results, makes quick strategic decisions, continuously tests new opportunities, and holds themselves accountable for measurable growth.

Performance Expectations

Success in this role will be measured by: THIS IS A PERFORMANCE ROLE

- Client performance: Consistent progress toward established ROAS, CPA, CAC, CPL, revenue, and lead-quality objectives.
- Weekly reporting: Accurate, insightful week-over-week reporting with clear explanations and actionable next steps.
- Proactive optimization: Regular campaign improvements, testing initiatives, and strategic recommendations.
- Account ownership: Ability to independently manage Google Ads accounts while maintaining performance and communication standards.
- Execution speed: Ability to identify problems quickly and implement changes without unnecessary delays.
- Strategic thinking: Demonstrated ability to find new opportunities, improve efficiencies, and scale successful campaigns.

Key ResponsibilitiesGoogle Ads Strategy & Management
- Plan, launch, manage, and optimize Google Ads campaigns across Search, Shopping, Performance Max, Demand Gen, Display, and YouTube.
- Demonstrate deep expertise in Google Ads campaign structures, bidding strategies, keyword targeting, audience signals, conversion tracking, and optimization.
- Develop Google Ads strategies aligned with each client's business objectives, budget, and target audience.
- Strategically allocate budgets across branded search, non-branded search, Shopping, Performance Max, and other campaign types.
- Manage and optimize Google Merchant Center, product feeds, and Shopping campaigns for e-commerce clients.
- Conduct keyword research, search term analysis, negative keyword optimization, and competitive research.
- Stay current with Google Ads platform updates, automation, and algorithm changes.

Performance Optimization & Accountability
- Take direct ownership of Google Ads performance, including ROAS, CPA, CAC, CPL, conversion rates, and revenue generation.




- Monitor campaign performance daily and make proactive adjustments rather than waiting for scheduled reviews.
- Identify underperforming campaigns quickly, diagnose the causes, and implement corrective actions.
- Continuously optimize keywords, search terms, bidding strategies, product feeds, ad creative, landing pages, and campaign structures.
- Identify opportunities to reduce acquisition costs while maintaining or increasing conversion volume.
- Understand the full customer journey and how Google Ads impacts overall business growth.
- Know when to scale successful campaigns, pause underperforming initiatives, and introduce new tests.
- Understand how to evaluate Performance Max and Shopping performance, including identifying wasted spend, campaign overlap, and opportunities for improved efficiency.

Reporting & Performance Analysis
- Provide clear, actionable week-over-week performance reporting for every assigned client account.
- Track campaign performance against established KPIs, historical results, and client objectives.
- Clearly explain what improved, what declined, why it happened, and what actions will be taken next.
- Identify trends, inefficiencies, and opportunities through ongoing data analysis.
- Present performance insights and strategic recommendations to internal teams and clients.
- Work with GA4, Google Tag Manager, Google Merchant Center, Shopify, and other analytics and attribution tools to validate performance data.
- Understand differences between Google Ads reported conversions, GA4 attribution, and vigente business results.
- Diagnose conversion tracking issues, attribution discrepancies, and inaccurate performance reporting.
- Translate complex performance data into clear, concise business insights.

Team Collaboration & Communication
- Work closely with account managers, strategists, designers, and developers to execute campaigns effectively.
- Communicate campaign performance, challenges, and opportunities clearly and proactively.
- Provide actionable ad creative, product feed, and landing page recommendations based on Google Ads performance.
- Participate in weekly performance meetings and present key findings and next steps.
- Take initiative and make informed decisions without requiring constant direction.
- Maintain clear documentation of campaign changes, tests, results,



and learnings.

Required Qualifications
- 7+ years of hands-on Google Ads management experience, preferably within a digital marketing agency.
- Advanced expertise in Google Ads is essential, particularly Search, Shopping, Performance Max, and Demand Gen.
- Proven experience managing multiple Google Ads accounts simultaneously.
- Strong experience managing Google Ads for e-commerce businesses, particularly Shopify stores.
- Demonstrated ability to improve ROAS, reduce CPA/CAC, and scale conversion volume.
- Advanced understanding of Google Merchant Center, product feeds, Shopping campaign optimization, and feed troubleshooting.
- Strong knowledge of keyword research, negative keywords, search term analysis, bidding strategies, and campaign segmentation.
- Experience with GA4, Google Tag Manager, Google Ads conversion tracking, Enhanced Conversions, and attribution.
- Strong understanding of e-commerce performance metrics (Shopify) and B2B lead generation funnels.
- Experience with HubSpot and CRM-based conversion tracking is preferred.
- Ability to analyze data independently and translate findings into immediate actions.
- Experience with ad copy testing, audience segmentation, and landing page optimization.
- Excellent written and verbal English communication skills.
- Highly organized, proactive, analytical, and comfortable working in a fast-paced agency environment.

What We're Looking For

We want someone who

- Thinks like a performance marketer, not a campaign operator. You understand that success is measured by business results, not clicks or impressions.
- Takes ownership. When performance declines, you investigate, develop solutions, and take action.
- Moves quickly. You can identify an opportunity, build a test, and execute without spending days overanalyzing.
- Understands the numbers. You can confidently explain where Google Ads dollars are going and what returns they are generating.
- Is proactive. You continuously identify opportunities without waiting to be asked.
- Communicates clearly. You can explain results and next steps without overwhelming clients with unnecessary data.
- Continuously improves. You are always testing, learning, and finding ways to generate stronger results.

If you are a highly analytical, proactive Google Ads professional who thrives on driving measurable results, we would love to hear from you. Job Type: Full-time

Job Type: Full-time

Experience

- Paid media: 7 years (Required)
- Shopify: 3 years (Preferred)
- Google Ads: 5 years (Preferred)

Language:
- English (Required)

Work Location: Remote

📌 Google Ads Manager (Colombia)
🏢 3types
📍 Colombia