About the Role

Our client is a growing e-commerce agency that helps brands scale on Amazon and other marketplaces. They want a hands-on content lead to own the company’s voice across LinkedIn, email, Substack, the blog and PR. You’ll set the editorial strategy, write much of the content yourself, and measure success by business development pipeline, not vanity metrics. It’s a good fit for a strong writer who also likes working with data and tests new channels with discipline.

What You’ll Own

- Editorial strategy and calendar: Build one content strategy across social, email, blog and press. Run a realistic calendar planned around team capacity and key retail moments (Prime Day, BFCM, Q4).
- LinkedIn and executive voice: Manage the company’s LinkedIn page and run an executive thought-leadership program. Interview leaders, ghostwrite posts in their voice, get approvals and manage comments and engagement.
- Substack publication: Launch and grow a long-form publication of e-commerce essays and marketplace analysis that builds an owned audience.
- Email marketing (Mailchimp): Own the monthly client newsletter and automated nurture sequences. Keep segmentation clean and judge performance by clicks and replies, not open rates.
- Web content and PR: Write SEO-optimized blog posts, work with developers on campaign landing pages, and draft press releases for approval.
- Asset creation: Design everyday graphics and short clips in Canva, Adobe and approved AI tools. Write clear briefs for the Creative Team on high-production work.
- Publishing and reporting: Schedule content across all channels. Work with the AI team to automate repetitive workflows. Report monthly on the metrics that tie content to pipeline.
- Channel expansion: Propose and test new channels (TikTok, YouTube, podcasts) against clear hypotheses, then report honestly on what worked and what didn’t.
- Compliance and confidentiality: Protect client confidentiality, keep a register of written client approvals,



and make sure every published claim, credential or result can be substantiated.

What Success Looks Like (First 90 Days)

- A documented editorial strategy and a 90-day content calendar
- The executive LinkedIn program running on a consistent publishing rhythm
- The Substack launched and the newsletter and nurture sequences reviewed and improved
- A monthly report baseline showing organic vs. paid results and contribution to pipeline

What You Bring Must-haves

- 5+ years owning B2B, agency or e-commerce brand channels end to end, from strategy to analytics, with measurable business results you can walk us through
- Executive ghostwriting: You can turn a short interview into an authentic post in the leader’s voice, and you edit your own work rigorously.
- Email marketing: Hands-on experience building Mailchimp (or similar) campaigns with segmentation, automations and reliable reporting
- Data-driven: You build your own reports, separate organic from paid performance, and change course based on the numbers.
- AI literacy: You use tools like Claude and Gemini every day to work faster, and you fact-check everything they produce.
- Design skills: Comfortable creating graphics in Canva or Adobe, and able to write clear creative briefs
- Sound judgment: You’re careful about client confidentiality, approvals and backing up marketing claims.
- Remote work: Strong async, written communicator who keeps calendars and stakeholders organized
- Excellent written English that works for a US executive audience

Nice-to-haves

- Experience in or around retail, beauty, apparel or consumables, and close knowledge of social commerce and marketplace trends
- Experience launching a newsletter or Substack and growing its audience
- Basic video editing for short-form content
- Familiarity with SEO tools and landing page or CMS workflows

Benefits

- Competitive salary
- Prepaid medicine (medicina prepagada)
- Life insurance
- Birthday day off
- Indefinite-term labor contract with all statutory benefits

📌 Content & Communications Manager (Colombia)
🏢 Booth u0026 Partners
📍 Colombia