- 3+ years of hands-on marketing automation experience, building in HubSpot Marketing Hub yourself: workflows, lead scoring, lists, and lifecycle stages
- At least one HubSpot certification
- B2B experience
- Professional English, written and spoken
- Based in Colombia (we can't consider applicants located outside Colombia)

If you haven't personally built HubSpot workflows, this role isn't the right fit.

ABOUT SR PRO

SR PRO is a integral B2B Revenue Operations and Growth Consulting agency supporting enterprise clients across the US and EMEA. We specialize in RevOps strategy, HubSpot architecture, GTM execution, automation, and revenue acceleration.

Alongside our client work, we build and maintain a portfolio of our own SaaS products (including Bizman, SmartCal, SMT, and others) that we operate, sell, and continuously improve.

We are hiring a HubSpot Marketing Automation Specialist to lead the execution and optimization of our clients' marketing automation initiatives, working closely with our North America and EMEA teams.

This is not a set-it-and-forget-it role. It's a role for someone who owns the automation engine end to end and keeps improving it.

THE ROLE

Working hands-on in HubSpot, you will design, build, and manage the automated workflows, email sequences, and customer journey programs that power demand generation for our clients.

You will work under the guidance of one of our Team Leads and collaborate daily with sales, content, product, and data teams to keep messaging and performance consistent across campaigns.

You may also guide junior team members and contractors, sharing best practices and helping raise the bar on how the team executes automation.





WORKING HOURS

Most of our clients are in US time zones. You'll work Colombia business hours, which overlap well with US Eastern Time, with some afternoon flexibility to overlap with US Pacific Time clients when needed.

CORE RESPONSIBILITIES

Campaign and Workflow Execution

- Design, build, and manage complex automated workflows, email sequences, and customer journey programs
- Own lead scoring models and continuously refine lifecycle segmentation to improve MQL quality and conversion rates
- Evaluate and implement new tools, features, and technologies to improve automation capabilities and performance

Cross-Functional Collaboration

- Collaborate with sales, content, product, and data teams to ensure consistent messaging and performance across campaigns
- Ensure seamless integration and alignment between CRM systems and marketing automation platforms

Analytics and Governance

- Analyze campaign performance and provide actionable insights to optimize engagement, conversion, and ROI
- Champion data accuracy, compliance, and governance within marketing systems (e.g., GDPR, CAN-SPAM)
- Guide junior team members or external contractors by sharing best practices, training, and mentoring

REQUIRED EXPERIENCE AND SKILLS

- 3+ years of hands-on marketing automation experience,



including building in HubSpot Marketing Hub yourself
- Advanced, hands-on proficiency in HubSpot (required). Experience with Marketo, Salesforce Marketing Cloud, or Pardot is a plus
- Working knowledge of HubSpot Sales Hub: pipelines, sequences, and CRM properties
- Solid experience managing large-scale, multi-step campaigns and customer journeys
- Strong understanding of CRM systems, integrations, and data structures (e.g., Salesforce, Dynamics)
- Hands-on use of AI tools (Claude, ChatGPT, or similar) in your day-to-day work
- Proven ability to translate data into insights and strategy adjustments
- Strong project management and stakeholder communication skills
- Fluent English, written and spoken
- Familiarity with HTML/CSS for email templates is a plus
- B2B experience; SaaS experience is a plus

NICE TO HAVE

- Additional certifications in Marketo or Salesforce Marketing Cloud
- Familiarity with customer journey mapping, behavioral triggers, and funnel optimization
- Experience managing or mentoring junior team members
- Understanding of lead attribution modeling and revenue tracking
- Knowledge of Google Analytics, Looker, Tableau, or other BI tools

WHAT SUCCESS LOOKS LIKE IN YOUR FIRST 6 MONTHS

- You have fully mapped and taken ownership of your clients' automation stacks, workflows, and lead scoring models
- MQL quality and conversion rates show measurable improvement against your baseline
- Sales and marketing stakeholders trust your reporting and act on your recommendations
- Junior team members or contractors you support are executing with les

📌 HubSpot Marketing Automation Specialist (Colombia)
🏢 SR Pro Marketing - RevOps and AI Automation
📍 Colombia