The entire application process must be completed in English. Fluent written and spoken English is required and will be evaluated.
Applicants must be independent freelancers, not represented by another agency, and currently based in South America or Asia.
WHO ARE WE?
We are a hyper-motivated crew of internet marketing experts based in Houston, Texas. We're on a mission to provide truly profitable data-driven marketing solutions, primarily for The Automotive industry.
We love working together to accomplish one thing: persuade people to do business with our clients, and do it more often. Seeing our clients make more money and collaborating together to accomplish their goals is what drives us to slam down a couple of espressos every morning and fire up our brain cells.
Job Overview / Purpose Statement
Ads Specialists are responsible for executing advertising strategies, maintaining campaign quality, monitoring account performance, and developing the technical and analytical foundation required to grow into strategic roles.
This role is the foundation of the Paid Ads career path.
Ads Specialists are not expected to simply follow instructions. They should understand the purpose behind campaigns, identify observations, surface opportunities, and continuously develop the skills required to become future Ads Strategists.
Core Responsibilities
Campaign Implementation
Responsible for:
- Building and updating campaigns.
- Implementing approved advertising strategies.
- Managing campaign changes, including budgets, targeting, creative updates, offers, and platform configurations.
- Ensuring campaigns are launched accurately and efficiently.
- Maintaining campaign organization and quality.
- Implementing optimizations and strategy adjustments defined by the Ads Strategist.
Account Monitoring
Responsible for:
Reviewing campaign performance and account health.
Identifying unusual changes, trends, or potential issues.
Monitoring pacing, delivery, and campaign performance.
Escalating concerns that require additional strategic review.
Providing account context and observations to support strategic decisions.
Discussing relevant performance observations and account insights with the CSM.
CSM Partnership and Communication
Responsible for:
- Discussing performance observations and account insights.
- Providing visibility into campaign changes and results.
- Sharing implementation status and relevant account context.
- Bringing forward questions, concerns, and opportunities identified through account monitoring.
Ads Specialists provide the account-level visibility required for effective strategy development.
Quality Control
Responsible for:
- Verifying implementation accuracy.
- Ensuring campaigns align with approved strategies.
- Following established processes and standards.
- Identifying execution gaps.
Development Responsibilities
Expected to:
- Build platform expertise.
- Learn advertising strategy fundamentals.
- Develop analytical skills.
- Understand dealership marketing objectives.
- Identify opportunities and contribute ideas.
- Develop the skills required for progression into Ads Strategist responsibilities.
Execution Accountability
Ads Specialists are accountable for:
- Accurate campaign implementation.
- Timely execution.
- Maintaining account health through proper monitoring and execution.
- Accurately implementing strategic adjustments and optimizations.
Ads Specialists are not accountable for independently defining overall advertising strategy but are expected to actively contribute observations and ideas.
- Platform knowledge.
- Analytical thinking.
- Proactive problem-solving.
- Understanding of strategic decisions.
- Ability to identify opportunities.
These skills prepare team members for progression into Ads Strategist responsibilities.
Requirements
Required Skills & Qualifications
- Basic understanding of digital advertising concepts.
- Ability to analyze campaign performance and identify trends.
- Strong attention to detail.
- Ability to follow processes while understanding the reasoning behind them.
- Ability to manage multiple priorities.
- Strong organizational skills.
- Ability to communicate clearly with internal teams.
- Willingness to continuously learn advertising platforms and strategies.