We're hiring a manager to run the advertising and media program for a portfolio of client brands, and to lead the analysts who execute it.

The position exists because strategy has outgrown a single seat. Our analysts are strong at execution — campaign builds, bid management, optimization, reporting — but they need someone above them who owns the plan: what the strategy is, what it costs, what it should return, and how it gets sold to the client. You'll be the person client leadership talks to about media, and the person our analysts come to when they don't know what to do next.

The work runs on two clocks. Quarterly and annually you're planning: building the media plan and budget for each brand, forecasting the sales that spend produces, and getting client sign-off. Weekly you're operating: reviewing performance with your analysts, deciding what to shift, catching problems before the client does, and pushing the tests that inform the next plan.

The hard part isn't campaign mechanics — it's judgment under incomplete information. You'll commit to a forecast while a client's inventory position is uncertain, defend upper-funnel budget that won't read cleanly for two months, and distinguish a strategy that isn't working from one that hasn't had time. You'll also be asked to find growth in accounts where the obvious moves are already made, which means identifying demand the brand isn't capturing rather than optimizing what's already there.

You'll have real latitude over strategy, budget, and how your team works, and we'll expect you to own outcomes rather than effort. You'll partner with our Strategy & Implementation Team on retail readiness and our Design Team on creative, since performance in these channels is capped by the quality of what the ads point to.

Amazon is our center of gravity, and Amazon DSP and Amazon Marketing Cloud are central to how we differentiate. This is not a Sponsored Products–only role.

What You'll Own

Media planning. Annual, quarterly, and event-level plans across Amazon Sponsored Ads, Amazon DSP, Walmart Connect, and Target Roundel — channel and tactic mix, funnel allocation, and spend timed to the calendar that matters. Plans should account for inventory, retail readiness, competition, and seasonality, reserve budget for testing, and state assumptions clearly enough to defend six weeks later.

Forecasting and budget management. Budget forecasting, pacing, and sales forecasts that connect spend to topline results. Scenario ranges with stated assumptions, not single-number promises. Efficiency targets managed without losing sight of incrementality.

Analysis. You'll do the analytical work yourself rather than wait on a dashboard — interrogating search term, placement, product-level, DSP, and business reports, and using AMC for path to purchase, audience overlap, frequency, cross-channel assist,



and new-to-brand contribution. We want people who know what question they're asking before they query, can tell signal from a short-term wobble, connect ad data to retail data, and check their own math.

Knowing the business you are advertising for. Each brand's economics, not just its account: contribution margin by product, where its efficiency target actually came from, what inventory and inbound will allow, the calendar its own marketing imposes on us, and who signs for money and what that person is measured on. You will write this down brand by brand in your first weeks and be examined on it at 30, 60, and 90 days, because a recommendation that ignores margin or inventory is not a recommendation.

Goals and constraints move during the year; the job is to notice and re-plan before the client has to ask.

Growth and new audiences. Find the demand a brand isn't reaching: unclaimed search terms, untargeted subcategories, competitor share worth contesting, unused placements, adjacent use cases. Build and test audiences in AMC and DSP beyond the obvious — lapsed and repeat purchasers, cross-category buyers, in-market adjacents, lookalikes from high-value cohorts, prospecting pools sized for real new-to-brand reach. Run it as a program: hypothesis, test, clean read, scale or kill.

Team leadership. Lead, coach, and develop the analysts running daily campaign work. Set the standard for QA, bulk-operation hygiene, naming conventions, and documentation. Review closely enough to catch the change that shouldn't have shipped, and explain the reasoning rather than just correcting it.

The weekly question is not only whether an analyst's optimizations were competent but whether they served the strategy — and when they did not, whether the analyst misread it or the strategy is wrong. Both happen, and the second one is the one managers are slow to consider. You'll also deliver our analyst training regimen and chair its review gates — that is part of the job rather than an interruption to it.

Client communication. Bring plans, strategy, and performance to client senior management with a recommendation rather than a set of options. Anticipate the objection, name the tradeoff, show what you'd trade to get what you're asking for. Adjust for the audience — a CFO wants payback and risk, a brand lead wants positioning and reach, a founder wants to know whether it works. When results disappoint, say so first and bring a plan.

What You Bring

Required





- 5+ years creating, managing, and optimizing Amazon Sponsored Ads campaigns (Sponsored Products, Brands, Brands Video, Display) and Amazon DSP campaigns
- Experience leading digital advertising teams — hiring, coaching, reviewing, holding a standard
- Hands-on experience pulling insights from Amazon Marketing Cloud and acting on them
- Strong analytical skills; comfortable building your own models and reasoning about incrementality, attribution, and significance
- Media planning, budget forecasting, and sales forecasting experience
- Depth in PPC management and optimization, and in programmatic display
- A track record of new-to-brand acquisition and consistent incremental sales growth, with numbers you can walk us through
- Clear writing and speaking, including presenting media plans to client senior leadership and getting agreement
- Honesty by default. You report the number you wish were different, and you persuade by being prepared rather than polished
- Working AI proficiency, with the verification habit that has to come with it. Claude and Gemini in the analytical, planning, and writing workflow, and the ability to say what you had the model do, what you checked by hand, and where it was wrong. We run an internal AI readiness standard with assessed levels; managers are expected to reach the level where they build tooling rather than only use it, and to be accountable for the AI-assisted work of their analysts

Preferred

- Google Data Studio / Looker Studio and SQL, particularly for AMC queries
- Building AI tooling yourself — a Gem, a skill, a script, or an agentic workflow you made and someone else now uses
- Walmart Connect and/or Target Roundel campaign management
- Retail fundamentals: Buy Box, inventory health, catalog integrity, promotions, subscriptions, and how each limits what advertising can do
- Agency or multi-brand portfolio experience
- Advanced Excel and bulk operations; Python or scripting a plus
- Current Amazon Ad Academy and Walmart Connect Academy certifications as scoped to this role, or completion of them on our onboarding schedule — the Sponsored Ads and Programmatic Solutions credentials, standard and advanced, within two weeks of starting, and Campaign Planning, Amazon Marketing Cloud, and Ads for Retail within eight weeks. If you arrive holding none of them the schedule flexes rather than pretending otherwise — four weeks and twelve, with the ramp adjusted to match. We verify against provider transcripts rather than resumes, and we expect a manager to hold what their analysts are held to

Benefits Prepaid Medicine: Your health is our priority!

Life Insurance: Peace of mind for you and your loved ones!

Birthday Day Off: Celebrate your special day YOUR way!

Indefinite-Term Labor Contract: Stability and all legal benefits included!

📌 Amazon Advertising Manager (Colombia)
🏢 Booth u0026 Partners
📍 Colombia