WON is building the next generation of AI transformation for enterprise organizations. We are not another AI tools vendor. We build AI-native systems, combined with deep human judgment and category expertise, that fundamentally change how our clients operate, make decisions, and serve their customers.

Within that, our design practice works with premium DTC and ecommerce brands doing $50M to $500M+ in revenue: brands with strong products and strong followings that are still leaving growth on the table. We are not a “make it pretty” agency, and we are not another CRO shop running button tests. We combine deep behavioral insight with quantitative truth, then ship exceptional work fast, and we are building the AI-native systems that let us do it at a pace and scale traditional design teams cannot match.

About the Role

WON’s design practice partners with premium DTC and ecommerce brands doing $50M to $500M+ in revenue to build high-converting, revenue-driving shopping experiences. We work with brands that have strong products and followings but are leaving growth on the table.

We are looking for a highly skilled UI/UX Designer who specializes in the ecommerce customer journey. We are not a “make it pretty” branding agency, nor are we a software development shop. We combine deep behavioral insight with quantitative truth to design acquisition funnels, PDPs, and growth creative that move the needle.

As a technology-forward team, we use AI-native systems (like Claude Design and Figma MCP) to eliminate tedious manual asset creation. Automation gives us speed; your taste and eCommerce expertise dictate what is actually good. You will report directly to our VP of Design and focus purely on high-conversion ecommerce funnels and revenue-driving consumer journeys.

What You’ll Own

- The eCommerce Funnel: End-to-end execution of high-conversion shopping experiences, full customer journey redesigns, and high-performance growth creative.




- The WON Design Standard: Delivering clean, premium, behavior-driven, and detail-obsessed ecommerce UI that ships fast.
- AI-Assisted Production: Leveraging WON's AI-native workflows (Claude Design, Figma MCP) and UI component libraries to scale your variations, moving from concept to shippable eCommerce assets faster than a traditional agency.

Key Responsibilities

- Design high-conversion storefronts, landing pages, and quizzes that feel premium and belong in the top 1% of DTC.
- Optimize the full shopping journey: acquisition landing flows, collection architecture, PDP storytelling, cart/checkout, and retention UX.
- Design growth creative: paid social landing pages, advertorials, product education, bundles, and upsell offer frameworks.
- Build and maintain scalable UI kits and design libraries tailored for multi-brand ecommerce campaigns.
- Present work with conviction, backed by session replays, cohort behavior, and voice-of-customer data.
- Continuously evaluate your own workflow and flag manual production steps that our internal team can automate next.

How Success Is Measured

- Conversion rates, AOV, and funnel progression move measurably on the experiences you touch.
- High-quality DTC design ships fast, with minimal time lost between concept and production.
- Your scalable UI libraries and AI-assisted workflows reduce manual design work over time for the whole team.

Must-Have:

- 5+ years in digital design (agency or in-house) with a strong, explicit focus on eCommerce / DTC.
- A portfolio demonstrating modern,



premium eCommerce UI/UX and landing pages (not template-driven, and not B2B dashboards).
- Mastery of Figma and strong, sophisticated typography instincts.
- Taste that holds up under scrutiny: you can articulate why a UI decision will convert, not just that it looks good.
- Comfortable being measured by hard numbers (Conversion Rate, AOV) rather than purely subjective aesthetics.
- Familiarity with AI design tools, or a genuine eagerness to adopt tools that automate repetitive asset generation.

Nice-to-Have:

- Experience designing for high-end consumer brands (beauty, apparel, wellness, premium food).
- Deep familiarity with the Shopify ecosystem and its UX constraints/opportunities.
- Track record of contributing to CRO programs that produced measurable performance gains.

Who This Role is NOT For:

- Dashboard & Web-App Builders: If your portfolio consists entirely of complex software interfaces, logged-in user states, and long-term feature iteration, this isn't the right fit. We are exclusively focused on consumer shopping funnels.
- Endless Deliberators: If you prefer spending weeks debating edge cases before a screen sees the light of day, you’ll struggle here. We value deep insight, but prioritize getting high-quality work into production fast.
- Traditionalists: If you prefer manual production methods and are resistant to using automation or AI tools to scale your design output, you won't enjoy our workflow.

Why Join WON?

- Build UI/UX experiences that directly drive revenue for major consumer brands.
- Work at the intersection of premium design, behavioral insight, and modern automation.
- Collaborate with a founder-led team with urgency, taste, and full access to the truth: session replays, cohort data, and customer insights.
- If you want to become an elite operator-designer who builds work that changes brands and makes numbers move, we’d love to meet you.

📌 Senior DTC eCommerce UX/UI Designer - Remote LATAM (Bogotá)
🏢 WON
📍 Bogotá