Senior Digital Marketing Strategist

Employment Type: Part-Time (20 hours/week) for the first 90 days, with the opportunity to transition to Full-Time (40 hours/week) afterward.

Work Arrangement: Remote

About the company

One of our US-based clients is a digital marketing agency that partners with mid-market e-commerce brands and service-based businesses to drive sustainable growth through inbound marketing. The company specializes in full-funnel strategies, combining SEO, PPC, conversion rate optimization (CRO), and marketing automation tools like HubSpot and Klaviyo to generate qualified leads, increase revenue, and deliver measurable results.

Position Overview

We are looking for a Senior Digital Marketing Strategist who combines strategic thinking with hands-on execution to support and implement full-funnel digital marketing strategies across multiple client accounts.

Working directly under the Lead Strategist, you will be responsible for translating high-level marketing strategies into actionable initiatives, ensuring campaigns, content, landing pages, and funnels are properly developed, launched, monitored, and optimized.

The adecuado candidate understands how different digital marketing channels work together to drive business growth and can independently move initiatives forward while collaborating with designers, developers, account managers, and marketing operations specialists.

We are looking for someone who can think strategically, take ownership, and get things done.

Key Responsibilities

- Translate high-level marketing strategies into actionable plans and execution roadmaps across multiple client accounts.
- Support the development and execution of full-funnel marketing initiatives across SEO, PPC, CRO, and lifecycle marketing.
- Write, review,



and optimize landing page copy, website messaging, content briefs, and conversion-focused marketing assets.
- Develop messaging frameworks and ensure content aligns with brand positioning, customer needs, and business objectives.
- Coordinate the development and implementation of marketing campaigns, landing pages, customer journeys, and conversion funnels.
- Collaborate with designers, developers, and technical teams to ensure quality execution, proper tracking, and measurement.
- Monitor and analyze campaign and funnel performance using analytics and reporting tools.
- Identify performance gaps and recommend optimizations to improve traffic quality, engagement, lead generation, and conversions.
- Support testing initiatives involving messaging, landing pages, offers, and user experience to improve marketing performance.
- Work closely with the Lead Strategist, Account Managers, and Marketing Operations Specialists to coordinate priorities, deliverables, timelines, and execution across projects.

Required Qualifications

- 3–6 years of professional experience in digital marketing, growth marketing, performance marketing, or a related field.
- Hands-on experience managing or executing digital marketing initiatives across multiple channels.
- Practical knowledge of SEO, paid media, conversion rate optimization, and marketing automation.
- Experience developing marketing campaigns, landing pages,



and conversion funnels.
- Ability to translate marketing strategies into actionable execution plans.
- Experience analyzing campaign performance and identifying optimization opportunities.
- Strong copywriting and messaging skills, particularly for landing pages and conversion-focused content.
- Excellent organizational skills and attention to detail.
- Strong written and verbal communication skills.
- Ability to manage multiple projects and priorities simultaneously.
- Comfortable working independently in a remote, fast-paced environment.

Tools & Platforms Working knowledge of the following tools and platforms is highly desirable:

- SEO: Google Search Console, Ahrefs, SEMrush, or similar.
- Paid Media: Google Ads, Meta Ads, or similar advertising platforms.
- Analytics: Google Analytics 4 (GA4), Google Tag Manager, and basic attribution concepts.
- Marketing Automation: HubSpot, Klaviyo, or similar CRM and automation platforms.
- Project Management: Asana, ClickUp, Monday.com, or similar tools.

This is a hands-on, high-impact position that requires both strategic understanding and the ability to execute. Growth & Development Opportunities

This role offers the opportunity to work directly with experienced marketing leadership and develop deeper expertise in full-funnel growth strategy.

As you demonstrate strong performance and ownership, you will have opportunities to:

- Take ownership of larger strategic initiatives across client accounts.
- Lead campaign development and optimization projects.
- Participate more actively in client strategy and growth discussions.
- Expand your strategic responsibilities.
- Progress into a Senior Strategist or marketing leadership position.

📌 Senior Digital Marketing Strategist (Colombia)
🏢 Talent Global
📍 Colombia