Head of Membership Growth (Bogotá)

Head of Membership Growth (Bogotá)

09 nov
|
SmarterHome.ai
|
Bogotá

09 nov

SmarterHome.ai

Bogotá

SmarterHome.AI

HEAD OF MEMBERSHIP GROWTH

Reports To President

Location

Remote — Latin America or India, with at least 4 hours of daily overlap with U.S. Pacific Time

Travel

Periodic trips to our Newport Beach, California headquarters; a valid U.S. visa for business travel is required or must be obtainable

Type

Full-time

About Us

SmarterHome.ai is a membership platform that helps U.S. households save money and manage their home, with real-time help from Hey Smarty, our AI concierge.

The Role

You grow our membership: more households joining, staying, and getting value every month. You own the number, the budget, and a dedicated development team. This is a hands-on role for a growth operator, not a strategy or coordination role.

What You'll Do

- Run lifecycle marketing across SMS, email, push, and in-app: onboarding, conversion, renewal, and win-back
- Design offers, pricing tests, and promotions, and run weekly experiments with measured results • Own the member growth budget and put money where it performs
- Direct developers on the member experience across web and mobile
- Turn member data into decisions, and hold partners to the data quality we need




- Report directly to the President with a weekly written update

Must-Have Skills
- 6+ years in growth, lifecycle, or retention marketing for a U.S. consumer subscription, membership, or loyalty business
- A track record of measurable lift in conversion or retention, with the numbers to prove it
- Hands-on with a lifecycle platform (Braze, Iterable, Klaviyo, Customer.io, or similar) and SMS at scale
- Working knowledge of U.S. SMS consent and compliance rules (TCPA)
- Has owned a marketing budget and can show the return on it
- Has directed developers or acted as a product owner
- Strong analytical skills and highly fluent with AI tools in everyday work
- Excellent written English

Nice to Have
- Rewards, cashback, card-linked offers, or member discount programs
- Home services, telecom, insurance, or fintech
- AI-powered product features
- Spanish fluency

How You'll Be Measured Growth in active members, retention, conversion, and the return on every dollar you spend.

To Apply

Along with your resume, answer one question: walk us through a lifecycle program you ran — the budget, the control group, the lift, and what you cut.

📌 Head of Membership Growth (Bogotá)
🏢 SmarterHome.ai
📍 Bogotá

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