About the job Paid Social and Search Specialist About Us: At International Development Resources (IDR), we believe that our greatest asset is our people.
We're a diverse, passionate, and forward-thinking team that values creativity, collaboration, and continuous learning.
When you join IDR, you become part of a integral network dedicated to building technology that transforms businesses and makes a real-world impact.
The opportunity: The growth marketing team drives high-performing acquisition campaigns across major digital channels, scaling client revenue through data-backed media strategies.
We're looking fora versatile performance marketer to manage and optimize multi-channel advertising budgets that directly impact business growth.
In this role, you will own campaign execution, budget allocation, and conversion optimization across paid social and search.
What you'll own Manage end-to-end paid social and search campaigns from initial planning and proposal development through execution, testing, and final reporting.
Allocate, set, and continuously optimize advertising budgets, bids, placements, and audience targeting to maximize client return on ad spend.




Develop cohesive conversion rate optimization strategies and compelling ad copy aligned with brand guidelines.
Generate accurate internal and external performance reports while implementing and troubleshooting tracking tools, pixels, and testing frameworks.
What we're looking for - Must-haves: 3+ years of experience managing paid social campaigns across platforms such as Facebook, X/Twitter, Pinterest, Snapchat, TikTok, and others.
2+ years of experience in digital marketing, paid media advertising, or user analytics.
Practical knowledge and experience with paid social media advertising platforms.
Advanced Excel skills, including pivot tables, VLOOKUPs, and macros.
Fluent written and verbal English proficiency.
Strong attention to detail and ability to follow established processes.
Strong communication, analytical, critical-thinking, and problem-solving skills with a data-driven approach.
Ability to work in a fast-paced environment, manage multiple campaigns and deadlines, and operate independently across competing priorities.
Nice-to-haves: Working knowledge of digital marketing, particularly Google Ads .
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📌 Paid Social And Search Specialist (Medellín)
🏢 International Development Resources
📍 Medellín