Driving Innovation and Trust: Ten’s Journey to Redefine Service Excellence Ten is on a mission to become the most trusted service business in the world. Technology-driven Product is at the centre of our strategy to create a hugely successful service and business. We have the advantages of already being at scale globally with a critical mass of high net worth members via stable, multi-year revenue-generating contracts. We already have a market leading consumer proposition and credibility (and many integrations) with the leading suppliers/partners across our ‘big 4’ service categories of restaurants/travel/entertainment and luxury retail. We are profitable and the first B Corp listed on the London Stock Exchange (AIM market). Due to continued growth and expansion we are looking to hire another Senior CRM Specialist into our America's team, to play a critical role in driving customer engagement, retention, and lifetime value through best-in-class CRM strategy and execution. This role owns the end-to-end delivery of CRM campaigns and automations, with a strong focus on personalisation, optimisation, and commercial impact. You will act as a subject‑matter expert, partnering closely with Marketing, Product, Data, CS and Technology teams to ensure CRM activity aligns to business objectives and industry best practice.

Key Responsibilities
CRM Strategy & Planning
- Own the planning and delivery of CRM campaigns and automated journeys across email and other CRM channels.
- Translate business objectives into clear CRM strategies that drive engagement, conversion, and retention.
- Champion CRM best practice, ensuring communications are customer‑first, compliant, and value‑led.
- Provide strategic influence, collaborating with other teams to align email campaigns with overall marketing goals.




- Own the end‑to‑end strategy for email marketing, including planning, segmentation, automation, and optimisation. Campaign & Automation Execution
- Design, build, and optimise multi‑step CRM journeys (e.g. onboarding, activation, engagement, reactivation).
- Lead the development of personalised, dynamic content using behavioural, transactional, and preference data.
- Ensure campaigns are delivered accurately, on time, and to a consistently high standard.
- Drive email list growth, segmentation, personalisation, and targeting strategies. Personalisation & Optimisation
- Leverage data to segment audiences intelligently and deliver relevant, timely communications.
- Develop and own testing and optimisation frameworks (A/B testing, holdout testing, performance benchmarking).
- Use insights to continuously improve performance against KPIs. Data, Insights & Performance
- Monitor and report on CRM performance, providing clear insights and recommendations to stakeholders.
- Partner with analytics teams to define success metrics and measurement frameworks.
- Use performance learnings to inform future CRM strategy and roadmap planning. Stakeholder Management & Collaboration
- Act as a trusted CRM partner to cross‑functional teams, including Marketing, Product, Tech, Legal, and Customer Experience.
- Influence stakeholders with data‑driven recommendations and clear communication.
- Support alignment on CRM priorities,



timelines, and best practice. Governance & Best Practice
- Ensure CRM activity complies with data privacy regulations and internal governance standards.
- Contribute to the development of CRM guidelines, documentation, and ways of working.
- Stay up to date with industry trends, tools, and innovations, proactively identifying opportunities for improvement. Essential
- Significant experience in CRM or lifecycle marketing, ideally within a consumer, membership, or subscription‑led business.
- Strong hands‑on experience with CRM platforms (Ideally Braze or Klaviyo or similar).
- Proven experience delivering automated journeys and personalised campaigns at scale.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Excellent stakeholder management and communication skills.
- Strong technical understanding of CRM platforms and data architecture, including audience segmentation, data models, automation logic, integrations, and troubleshooting delivery or data issues in partnership with technical teams.
- Fluent in English Desirable
- Experience working with large, general customer databases.
- Familiarity with consent management, data privacy, and compliance (e.g. GDPR).
- Experience collaborating with product and engineering teams on CRM‑related initiatives.
- Background in premium, loyalty, or experience‑led brands. Success Measures
- Improved engagement, conversion, and retention metrics across CRM channels.
- Consistent delivery against agreed commercial targets, including revenue contribution, conversion uplift, and customer lifetime value, through effective CRM strategy and execution.
- Increased effectiveness of automated journeys and perso

📌 Senior CRM Specialist (Puerto Bogotá)
🏢 Ten Lifestyle Group
📍 Puerto Bogotá