About the Role

We are looking for an Audience Strategy Manager who is passionate about understanding consumer behavior and transforming business objectives into audience-driven marketing strategies.

This role will play a key part in connecting business goals, media planning, and audience insights to help drive campaign effectiveness and client growth. The adecuado candidate has experience in media or advertising agencies and enjoys working at the intersection of marketing strategy, data-driven thinking, and client objectives.

Key Responsibilities

- Understand client business goals and translate them into audience-focused marketing strategies.
- Develop audience frameworks and recommendations that support campaign performance and business growth.
- Partner with media, planning, analytics, and client teams to ensure audience strategies are effectively implemented.
- Monitor campaign performance and identify optimization opportunities based on audience insights.
- Provide strategic recommendations to improve targeting, engagement, and overall marketing effectiveness.
- Analyze market trends, consumer behavior, and audience data to inform decision-making.




- Support client presentations and strategic discussions with actionable insights and recommendations.
- Collaborate with cross-functional teams to ensure alignment between audience strategy and broader marketing objectives.

Qualifications

- 4-6 years of experience in Audience Strategy, Media Planning, Marketing Strategy, Consumer Insights, or related fields.
- Previous experience within a media, advertising, marketing, or communications agency environment.
- Strong understanding of marketing principles, consumer behavior, and audience development.
- Experience evaluating campaign performance and translating insights into strategic recommendations.
- Ability to connect business challenges with audience-led solutions.
- Strong communication and stakeholder management skills.
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
- Advanced level of English.

Preferred Profile

- Strategic thinker with a strong business mindset.
- Comfortable working in fast-paced, collaborative environments.
- Naturally curious about consumer trends and audience behaviors.
- Able to balance analytical thinking with creative problem-solving.

📌 Audience Strategy Manager (Bogotá)
🏢 Omnicom Global Solutions Colombia
📍 Bogotá