Join Fonroche Lighting and Make a Global Impact

Fonroche Lighting is a general leader in autonomous solar urban streetlights, with over 200,000 installations across five continents. Based in France between Bordeaux and Toulouse, we’re experiencing rapid growth (30% annually) while maintaining an exceptional employee retention rate of 95%.

Our modern headquarters, inaugurated in 2023, houses dynamic teams united by a mission to illuminate the world sustainably.

The Opportunity

Role

We’re seeking our Country Manager - Hub Caribe (Colombia, Centro América y Caribe), based in Bogotá or Cartagena Colombia, to join Felipe’s team in LATAM. This role offers the opportunity to:

- Drive the development of the local markets by implementing effective commercial strategies to increase market share.
- To oversee day‑to‑day operations (start‑up), ensuring efficient management of teams, partners, and resources. Managing multi‑disciplinary teams in engineering, sales, logistics, warehouse, trade operations, marketing, and administration, ensuring organizational effectiveness, talent development, and execution of corporate objectives.
- Acting as the company’s ambassador, they build strong relationships with clients and stakeholders to enhance the brand’s reputation.
- The Country Manager -Hub Caribe aligns local activities with global objectives to achieve sustainable and profitable growth in the target market.

Key Responsibilities

As the primary representative of Fonroche Lighting - Hub Caribe, the Country Manager acts as a key liaison with the French Headquarters, ensuring effective communication,



implementation of corporate processes, reporting standards, and strategic initiatives.

What you can bring to us

- Commercial Leadership & Business Development (50%)
- Strategic Growth and Business Development
- Define and execute the commercial strategy for the Caribbean Hub, in alignment with global and regional objectives.
- Identify market opportunities and establish growth plans to increase market share and revenue.
- Analyze market trends, competitive landscape, and regulatory developments affecting the business.
- Develop annual sales plans, forecasts, and business development initiatives.
- Business Development
- Identify, develop, and secure new business opportunities across public and private sectors.
- Build and maintain strategic relationships with municipalities, government agencies, engineering firms, developers, utilities, contractors, and key decision‑makers.
- Create strategic alliances and partnerships that support long‑term growth.
- Represent Fonroche Lighting at industry events, conferences, and professional associations.
- Revenue & Profitability
- Achieve annual sales targets, profitability objectives, and business KPIs.
- Monitor commercial performance and implement corrective actions when necessary.




- Ensure healthy project pipelines and accurate forecasting.
- Country Operations & Team Leadership (50%)
- Organizational Leadership
- Lead, inspire, and develop a multidisciplinary team (4 and growing).
- Foster a culture of accountability, collaboration, innovation, and continuous improvement.
- Promote employee engagement, talent retention, and professional development.
- Operational Excellence
- Ensure efficient execution of projects, deliveries, and customer commitments.
- Monitor operational KPIs and continuously improve processes.
- Collaborate with cross‑functional teams to optimize customer experience and project execution.
- Ensure compliance with local regulations (norms), company policies, and quality standards (HSE).
- Bachelor's degree and a Master's in Business Administration or a similar field.
- 5 - 10 years of relevant experience leading country operations and commercial teams.
- Experience in B2B and B2G for industrial products with disruptive technology.
- Transversal management (Sales agent network)
- Languages: Spanish and perfectly fluent in English for the exchanges with the head office.
- Strongly organized, result and customer service oriented with a managerial autonomy and a high versatility and work adaptability in a company with very fast‑growing perspectives and context.
- Keen to travel within the region.

Your Super Powers

- Leadership, in a start‑up and agile environment.
- Seek to bring meaning and impact to their work
- Real passion for development and like to be confronted with the field in

📌 Country Manager (Cartagena)
🏢 Fonroche Lighting France
📍 Cartagena