Job Title: Senior Digital Marketing Specialist About The Company Our client is a fast-growing tax firm.

Responsibilities Of The Role

- Write compelling copy across social media, paid advertisements, landing pages, websites, PR responses, email, SMS, and other marketing channels.
- Help research, develop, and refine short-form and long-form video scripts while maintaining a consistent and engaging brand voice.
- Turn long-form videos, technical source material, and other core content into short-form videos, social posts, emails, articles, and other marketing assets.
- Develop You Tube titles, hooks, thumbnail concepts, descriptions, and creative angles designed to increase engagement.
- Own the marketing calendar and coordinate campaigns from idea through execution, ensuring content, emails, SMS, social posts, advertisements, and other initiatives are properly built, reviewed, scheduled, tested, and launched on time.
- Manage publishing across the firm's primary social platforms and execute email and SMS campaigns, lead nurture sequences, automations, forms, workflows, landing pages, and funnels.
- Manage routine Word Press and landing-page updates, improve website and funnel copy, identify conversion opportunities, and coordinate more advanced website or development needs with external resources when necessary.
- Track and analyze performance across You Tube, social media, email, website traffic, funnels, SEO, and paid advertising.
- Develop recurring performance reports and use data to recommend and test improvements to copy, creative,



offers, campaigns, and conversion rates.
- Monitor paid advertising and SEO performance, recommend new creative concepts and growth opportunities, and manage agencies, video editors, designers, PR partners, web developers, and other vendors.
- Review marketing deliverables for accuracy, quality, brand consistency, functioning links, and proper execution.
- Build and improve standard operating procedures, checklists, and workflows.
- Proactively identify problems and opportunities and take ownership of ensuring nothing falls through the cracks.

Required Experience And Qualifications

- At least 3 years of full-time experience in digital marketing, content marketing, paid media, marketing operations, or a related field.

Preferred Skills

- Exceptional copywriting skills with comfort writing video scripts, website copy, email, SMS, social media, advertisements, landing pages, and other marketing materials.

Personality

- Fast learner able to quickly learn the business, audience, services, technical subject matter, systems, and marketing processes.
- High attention to detail to catch copy errors, incorrect links, missed deadlines, campaign setup mistakes, and quality issues before they reach the public.

Schedule

Collaborate closely with the CEO, internal team members, and outside marketing partners.

Salary And Benefits

- Payment in USD or Local Currency according to candidate's preference.
- Full-time remote opportunity.

#J-18808-Ljbffr

📌 Digital Marketing Manager (Sabanalarga)
🏢 Jamefy
📍 Sabanalarga