The Digital Marketing Manager owns the brand's digital marketing strategy end-to-end — most critically, taking full ownership of paid media (Meta and Google) in-house, without relying on an outside agency. This is a leadership role, not an execution-only one: the person sets the direction for where media budget goes, makes the investment and optimization calls, and is directly accountable for the channel's results — while also driving email marketing, CRM, SEO/SEM, and brand-consistent digital communications across the business.Key responsibilities:- Own and lead the in-house paid media strategy across Meta and Google — planning, budget allocation, and optimization — without dependency on an external agency.- Develop and execute email marketing, newsletter, and CRM strategies.- Manage audience segmentation, customer lifecycle journeys, and marketing automation.- Coordinate corporate communications and ensure brand consistency.- Serve as a liaison between Commercial and Communications teams.- Develop and monitor SEO and SEM initiatives.- Track, analyze, and report digital marketing and e-commerce KPIs,



with strategic recommendations for the business.- Optimize customer experience, conversion funnels, abandoned cart recovery, upselling, and cross-selling initiatives.- Conduct A/B testing and continuous campaign optimization.- Research market trends, competitors, and industry best practices.- Supervise external vendors and support the Junior Graphic Designer.- Bachelor's degree in Marketing, Business, Communications, or a related field.- Proven, hands-on experience managing paid media (Meta + Google) in-house — not just briefing an agency.- Background in luxury fashion or an agency serving luxury brands strongly preferred.- Experience in email marketing and SMS.- Strategic planning and the seniority to operate with full autonomy.- Excellent written and verbal communication.- Data analysis and performance reporting.- Time management and ability to work under pressure.- Bilingual: English and Spanish (written and spoken).#J-18808-Ljbffr

📌 Digital Marketing Manager (Bogotá)
🏢 Marathon Talent
📍 Bogotá