We're searching for a Director, Marketing Strategy Consulting to come aboard our team. Are you a seasoned marketing strategist who finds satisfaction in transforming complicated marketing issues into straightforward, successful solutions? Do you relish the chance to advise CMOs, steer strategy for high-profile engagements and help secure new business? If your background includes 12+ years across digital marketing and consulting, a strong history in presales and solution building, and fluency in both Spanish and English, we have a compelling opportunity waiting for youAs Director, Marketing Strategy Consulting, you'll stand out as a recognized authority across the full spectrum of digital marketing, carrying specialized depth in at least one area and a sharp perspective on how AI, including AI search and GEO, is transforming the industry. You'll guide clients spanning LATAM and the integral market, strengthen the quality of our delivery, and shape our service offeringsYou'll also work in partnership with our growth and account leaders to develop and secure new business, leading discovery work, architecting solutions and taking charge of the expert content embedded in proposals, RFIs, RFPs and SOWsWithin this role, approximately two-thirds of your time is devoted to subject matter leadership, which includes counseling clients on marketing strategy, overseeing the quality of delivery and shaping our offerings. The other third centers on presales and solution design. You'll function between a hands-on specialist role and a Managing Director, Growth position. You bring the expertise that helps secure business,



while growth and account leads handle the pipeline and commercial dynamicsReady to influence how major brands scale within an AI-powered landscape? Apply todayResponsibilitiesFunction as a reliable marketing strategy consultant, supporting CMOs and digital leaders in shaping strategy around customer acquisition, retention, loyalty, personalization and brand growthContribute extensive digital marketing knowledge spanning search (SEO, GEO and paid), media, content, social, CRM and lifecycle, marketing automation, eCommerce, CRO and analyticsSpearhead AI initiatives within marketing, clarifying how AI search, generative content and AI-driven personalization are altering how brands engage and convert customers, along with recommended client actionsLead marketing maturity evaluations addressing operating model, martech stack, data, content operations and measurement, translating insights into prioritized roadmapsDevelop KPI frameworks, attribution methodologies and marketing effectiveness strategies that connect marketing efforts to business resultsLink strategy with execution by bringing together specialists across search, media, CRM, content, data and martech into one cohesive solutionCraft service packages, assessment frameworks, accelerators, case studies and reusable proposal contentDrive thought leadership through publishing viewpoints, presenting at events and webinars, and informing clients and colleagues about the evolving marketing landscapeDefine quality standards, examine key deliverables and guide consultants across the delivery teamWork alongside client partners,



account and delivery managers on priority accounts, identifying opportunities to grow scope within current relationshipsIdentify opportunities arising from client cues, market developments such as AI in marketing, partner engagement and assessment results, converting them into new discussionsBuild trust-based relationships with CMOs and Heads of Digital, eCommerce, Brand, Growth and Customer Experience, navigating intricate enterprise structuresGuide discovery through workshops, stakeholder interviews, maturity assessments and quick-win audits or proofs of value that lead to expanded engagementsAssess opportunities methodically, considering need, fit, budget, timing, stakeholder access and competitive factors, providing a definitive go/no-go determinationDesign the solution by turning client challenges into a problem statement, approach, phasing, team composition, effort estimates, assumptions and success indicatorsTake responsibility for expert content across proposals, RFIs, RFPs and SOWs, including solution narratives, scope, deliverables, assumptions, dependencies and acceptance criteria, supplying credentials and pricing input with the commercial teamPresent and advocate for the solution confidently during oral sessions, executive meetings and client presentations tailored to specific audiencesTransition responsibilities cleanly to delivery, continuing involvement as a senior advisor, monitoring client satisfaction and encouraging renewals and extensionsKeep the CRM pipeline updated, document win/loss takeaways, and transform successful tactics into repeatable growth strategiesRequirements12+ years working in digital marketing, marketing strategy or marketing consulting, preferably within an agency, consultancy or marketing services e

📌 Director, Marketing Strategy Consulting (Colombia)
🏢 EPAM Systems
📍 Colombia