Key Responsibilities
Fleet Business Development
• Develop and implement fleet sales strategies to expand the company’s presence in the Colombian passenger vehicle market.
• Identify and pursue new business opportunities with corporate customers, private companies, government entities, public institutions, and other fleet customers.
• Analyze market trends, customer needs, fleet renewal cycles, and industry developments to identify business opportunities and develop targeted sales initiatives.
• Build and manage a robust sales pipeline, ensuring effective prospecting, opportunity development, and conversion into successful business transactions.
• Promote the company’s passenger vehicle portfolio, including electric and plug-in hybrid vehicles, as mobility solutions for corporate and institutional fleets. Key Account Management
• Establish, develop, and maintain long-term relationships with key corporate customers, strategic accounts, government entities, and institutional clients.
• Assess customers’ fleet requirements, purchasing processes, vehicle usage patterns, budget constraints, and operational needs to propose suitable vehicle solutions.
• Manage key accounts throughout the sales cycle, ensuring effective communication, customer satisfaction, and long-term business development.
• Conduct customer meetings, business presentations, product demonstrations, and commercial proposals to communicate the company’s value proposition.
• Identify opportunities for account growth, repeat purchases, fleet expansion, and customer retention. Fleet Sales Projects and Commercial Negotiations




• Lead fleet sales projects involving corporate clients, government entities, public-sector organizations, and other institutional customers.
• Coordinate the preparation and submission of commercial proposals, quotations, tenders, requests for proposals (RFPs), and other required documentation.
• Lead commercial negotiations regarding vehicle pricing, quantities, delivery schedules, payment terms, and contractual conditions, in accordance with the company’s internal policies and approval procedures.
• Coordinate with internal teams to ensure the timely preparation of proposals, contract documentation, vehicle availability confirmations, and delivery plans.
• Monitor fleet sales projects from initial contact and opportunity qualification through commercial negotiation, contract signing, and vehicle delivery.
• Collaborate with Legal, Finance, Logistics, Aftersales, and other relevant departments to ensure contractual compliance and seamless project execution. Sales Performance and Business Planning
• Develop sales plans, forecasts, and action plans for the fleet segment to achieve assigned sales targets.
• Monitor sales performance, pipeline development, conversion rates, order intake,



and revenue generation against established objectives.
• Prepare regular sales reports and business updates, identifying risks, opportunities, and corrective actions to achieve commercial goals.
• Analyze competitors’ fleet offerings, pricing strategies, financing alternatives, and commercial conditions to strengthen the company’s competitive positioning.
• Maintain accurate and up-to-date customer records, sales opportunities, account plans, and commercial activity reports within the company’s designated systems.
• Provide market feedback and customer insights to support product positioning, pricing decisions, and fleet-specific commercial strategies. Cross-Functional Collaboration and Customer Experience
• Work closely with Retail Sales, Marketing, Aftersales, Finance, Logistics, and other internal teams to develop integrated solutions for fleet customers.
• Coordinate with Aftersales to assess customers’ maintenance, warranty, service coverage, and technical support requirements.
• Develop and promote fleet solutions that consider total cost of ownership (TCO), vehicle efficiency, operating costs, and the potential benefits of vehicle electrification.
• Follow up on customer commitments, vehicle delivery schedules, and post-sale requirements to ensure customer satisfaction and strengthen long-term relationships.
• Represent the company in corporate meetings, industry events, business forums, and other activities aimed at expanding the fleet sales business.

📌 Fleet Sales Specialist (Bogotá)
🏢 BYD Colombia
📍 Bogotá